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Visual Merchandising Lighting

PROMOLUX Lighting International is the first manufacturer to develop a commercial lighting source that combines superior color rendering with reduction of harmful radiation. A pioneer in the field of lamp production technology, PROMOLUX lamps apply Balanced Spectrum technology, a proprietary phosphor-coating process that produces a natural, balanced light and filters out damaging Ultraviolet, Infra-Red and visible spectrum wavelengths. PROMOLUX lamps have been used in the food industry for over a decade, helping supermarkets, restaurants, coffee shops and bakeries display perishables in favorable light and protecting items from drying, fading and bacterial degeneration. During the last several years, retailers of heat and color sensitive products such as leather, flowers and cosmetics, have also started specifying PROMOLUX lamps. Most recently, PROMOLUX lamps are being requested for a number of new and exciting applications, such as medical and dental procedures, museums, auto shops and other industry applications where true color or low radiation are critical.

How PROMOLUX can Enhance Lighting Design

As you well know, the purpose of commercial lighting design is to create a mood or atmosphere that induces customers to buy the products on display. While accent lighting and featured display cases are a part of this, designers must go a further step and ensure that merchandise - not cases - look their best, and that products are not distorted by cheap, inappropriate light. Increasingly, this requires retailers to understand more fully the effects of lighting on different kinds of products.

In the supermarket industry, for example, scientists have found that light radiation can be reactive with the chemistry of various food products, causing internal heating and creation of bacteria. In other retail applications, such as leather or clothing stores, poor lighting is often responsible for fading and discoloring of merchandise. Indeed, for a wide range of products - flowers, antiques, art, ceramics, cosmetics - the damage and subsequent cost of inappropriate lighting can be substantial. For this reason, designers need to take into consideration more than just lumens and Kelvin temperature when specifying particular lamps. Designers should know which lamps can make each product look its best as well as how to minimize the effects of radiation on sensitive merchandise.

PROMOLUX can enhance lighting design by first producing outstanding color and low glare. Our lamps have received the highest Color Preference Index (CPI) rating of any lamp in the market. This is because PROMOLUX lamps are coated with phosphors previously used only for television picture tubes. Such phosphors are much more expensive than those used in regular lamps ($700 a pound vs. $40 a pound), and offer the highest quality color rendering available in any merchandising lamp. PROMOLUX specialty lamps bring out the full, natural range of color in merchandise without distorting or artificially enhancing its appearance.

The second way that PROMOLUX commercial lighting can benefit lighting design is by maintaining the quality of sensitive products for as long as possible. PROMOLUX has developed a proprietary, Balanced Spectrum coating process, which combines excellent color rendering with special filters that dramatically lower Ultraviolet, Infra-Red and visible spectrum radiation. PROMOLUX lamps have been tested by independent laboratories and have been shown to emit 86% lower radiation than regular lamps. This technology translates into reduced shrinkage and extended shelf life for products, which means healthier profits for your customers and higher marks for your design.