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Equipment Distributors Presentation

1. PROMOLUX Introduction
2. How PROMOLUX can Add Value to your Business
3. Additional Features of PROMOLUX Commercial Lighting
4. Examples of Applications where PROMOLUX is used
5. How to become a PROMOLUX Distributor

PROMOLUX Introduction

PROMOLUX Lighting International is the first manufacturer to develop a light source that combines superior color rendering with reduction of harmful radiation. A pioneer in the field of lamp production technology, PROMOLUX lamps apply Balanced Spectrum technology, a proprietary phosphor-coating process that produces a natural, balanced light and filters out damaging Ultraviolet, Infra-Red and visible spectrum wavelengths.

PROMOLUX lamps have been used in the food industry for over a decade, helping supermarkets, restaurants, coffee shops and bakeries display perishables in favorable light and protecting items from drying, fading and bacterial degeneration. During the last several years, retailers of heat and color sensitive products such as leather, flowers and cosmetics, have also started specifying PROMOLUX lamps. Most recently, PROMOLUX lamps are being requested for a number of new and exciting applications, such as medical and dental procedures, museums, auto shops and other industry applications where true color or low radiation are critical.

(Click to see specific advantages for Food Equipment Distributors)

As an equipment distributor your main focus is not merely to supply retailers with equipment but to find solutions to their problems through improved technology. PROMOLUX believes that its advanced lamp production technology is the kind of innovation that retailers depend on you to find and deliver, since it solves serious merchandising problems with simplicity and value-added returns.

While you may not have considered commercial lighting as a possible source of revenue before, there are numerous advantages to including PROMOLUX lamps in the equipment you supply to retailers:

a) PROMOLUX Provides Solutions
The primary reason why equipment distributors choose to supply PROMOLUX lamps is that it solves real problems for retailers. Common fluorescent lighting is designed to maximize light output by using phosphors that highlight the yellow and green part of the spectrum, since these colors have the greatest luminance or brightness. Unfortunately, many retailers do not realize that the cost savings of using a cheap lamp disappears when it causes merchandise to appear washed out and unattractive.

PROMOLUX lamps present products in their best light by producing outstanding color with low glare. PROMOLUX’s Balanced Spectrum coating allows the natural colors in products to appear vibrant and distinct. Through superior color rendering, our lamps help retailers successfully merchandise a variety of products sold on eye appeal, and eliminate many of the problems associated with standard lighting.

In addition, our lamps reduce damaging radiation which is responsible for drying of products, fading of surface color, and other types of product degeneration. PROMOLUX lamps have been tested by independent laboratories and been shown to have 86% lower radiation than regular lamps. This unique feature helps retailers extend product shelf life by 25 to 50 percent, which translates into higher profits for them and a more successful relationship for you.

b) PROMOLUX Opens Doors
A second, equally important benefit of distributing PROMOLUX lamps is that it creates many opportunities for new business. Because PROMOLUX can be useful anywhere it allows sales agents to make calls on new accounts. As we understand from current equipment resellers who supply our lamps, in an industry where existing clients may account for as little as 30 percent of the total market, the opportunity to develop relationships with potential customers is very valuable.

Another way that PROMOLUX opens doors is that by nature, it requires regular replacement. The fact that PROMOLUX lamps need to be replaced every 1 to 2 years is not only a constant source of revenue, but also creates opportunities to supply retailers with other equipment on a regular basis. There are always new store openings and new equipment needs to be serviced, and PROMOLUX is the ideal product since it helps establish long-term relationships.

Additional Features of PROMOLUX Commercial Lighting

By working in partnership with PROMOLUX Lighting International you are ensured our commitment to the highest standard of lamp quality and customer service. Our best reference is our twenty plus year record of excellence in Europe and North America and our reputation as the most trusted lighting source for thousands of retailers worldwide.

Additional Features of PROMOLUX Commercial Lighting

Our lamps include a number of quality features that distinguish us from other lamp manufacturers:

1. Increased Life
The inert gases and inner vacuum of PROMOLUX fluorescents are calibrated to guarantee maximum life and strong performance in both refrigerated and non-refrigerated cases.

2. Longer Spectrographic Stability
Multiple coatings are individually applied and baked on. The result is that PROMOLUX lamps retain their color balance and definition much longer than other lamps, which often lose their original look very quickly.

3. Reliable in Refrigerated Cases
All PROMOLUX lamps are silicon coated to ensure reliable start up and performance under cold, refrigerated conditions.

4. No Black Ends
All PROMOLUX lamps have two cathode guards that protect the lamp filament from early burn out.

5. Health Inspector Approved
PROMOLUX has written approval for fresh food display, such as fresh meat, by food inspection agencies in all states and countries where such approvals are required.

6. Custom Sizes and Specifications
PROMOLUX manufactures Fluorescents, Halogens and Incandescents in a variety of sizes and types. In addition, PROMOLUX works with architects and designers to develop custom lamps to meet unique commercial lighting needs.

Unique Advantages to Food Equipment Distributors

PROMOLUX can Add Value to your Business

As an equipment distributor your main focus is not merely to supply retailers with equipment but to find solutions to their problems through improved technology. PROMOLUX believes that its advanced lamp production technology is the kind of innovation that retailers depend on you to find and deliver, since it solves serious merchandising problems with simplicity and value-added returns.

While as an equipment distributor you may not have considered commercial lighting as a possible source of revenue before, there are numerous advantages to including PROMOLUX lamps in the equipment you supply to supermarkets:

a) Solving Merchandising Problems
The primary reason why equipment distributors choose to supply PROMOLUX lamps is that it solves real problems for supermarkets. It is well known in the grocery industry today that the quality of a perishable department is the number one criteria used by customers in evaluating a supermarket. In order to meet the public’s demand for quality products, supermarkets spend increasing amounts of money obtaining the freshest merchandise available and presenting their products in the most advanced refrigerated display cases. Despite this, perishable departments continue to experience losses due to product drying and discolouring, and complain that food does not appear as fresh as it could under optimal lighting.

PROMOLUX lamps are specially designed to meet the needs of fresh product merchandisers. First, by producing a balanced spectrum of light (i.e. yellows and greens are balanced with reds and blues), PROMOLUX lamps bring out the true, vibrant colors in fresh merchandise and reduce glare. Second, through a proprietary coating process, PROMOLUX lamps reduce Ultraviolet, Infra-Red and other radiation by over 86 percent. By increasing impulse shopping and extending shelf life of perishable products, this technology translates into increased revenues for your customers. The result: equipment distributors like you are providing innovative solutions to their customers and thus developing an on-going, trusting relationship with supermarkets.

b) PROMOLUX Opens Doors
A second, equally important benefit of distributing PROMOLUX lamps is that it creates many opportunities for new business. Because PROMOLUX can be useful anywhere it allows sales agents to make calls on new accounts. As we understand from current equipment resellers who supply our lamps, in an industry where existing clients may account for as little as 30 percent of the total market, the opportunity to develop relationships with potential customers is very valuable.

Another way that PROMOLUX opens doors is that by nature, it requires regular replacement. The fact that PROMOLUX lamps need to be replaced every 1 to 2 years is not only a constant source of revenue, but also creates opportunities for distributors to supply supermarkets with other equipment on a regular basis. There are always new store openings and new equipment needs to be serviced, and PROMOLUX is the ideal product since it helps establish long-term relationships.

PROMOLUX commercial lighting thus offers valuable business opportunities for food equipment distributors who wish to improve their sales or expand into new markets. Based on our many successful relationships with other food equipment distributors, we are confident that our lighting system can add significant value to your business and invite you to learn more about our products.

Examples of Applications where PROMOLUX is used

The following categories provide specific information on how PROMOLUX lamps help meet the unique needs of retailers and other industries:

PROMOLUX Applications

• Bakery & Dessert
• Food Service
• Meat & Deli
• Produce & Salad Bars
• Seafood
• Floral

How to become a PROMOLUX Distributor

PROMOLUX commercial lighting offers valuable business opportunities for equipment distributors who wish to improve their sales or expand into new markets. Based on our many successful relationships with other equipment suppliers, we are confident that our lighting system can add significant value to your business and invite you to fill out our online New Distributor Form.

You may also learn more about our specific products by contacting us directly for further information on PROMOLUX commercial lighting products.

To order please see our Online Order Form
or call us (Toll Free) 1-800-519-1222.