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Best Lighting For Fresh Foods Fresh meat

Promolux LEDs & Fluorescents are specifically designed for merchandising & protecting fresh food



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Light and Meat
Equipment Manufacturers Presentation

1. PROMOLUX Introduction

2. How PROMOLUX can Add Value to a Display Case

3. Additional Features of PROMOLUX Commercial Lighting

4. Examples of Applications where PROMOLUX is used

5. Making PROMOLUX Standard or Optional in your Display Cases

PROMOLUX Introduction

Promolux superior color rendering PROMOLUX Lighting International is the first manufacturer to develop a light source that combines superior color rendering with reduction of harmful radiation.

A pioneer in the field of lamp production technology, PROMOLUX fluorescent lamps and LEDs apply Balanced Spectrum technology, a proprietary phosphor-coating process that produces a natural, balanced light and filters out damaging Ultraviolet, Infra-Red and visible spectrum wavelengths.

PROMOLUX lamps and LEDs have been used in the food industry for over a decade, helping supermarkets, restaurants, coffee shops and bakeries display perishables in favorable light and protecting items from drying, fading and bacterial degeneration. During the last several years, retailers of heat and color sensitive products such as leather, flowers and cosmetics, have also started specifying PROMOLUX lamps.

Most recently, PROMOLUX lamps and LEDs are being requested for a number of new and exciting applications, such as medical and dental procedures, museums, auto shops and other industry applications where true color or low radiation are critical.

How PROMOLUX can Add Value to a Display Case

Based on the relationships we have developed with other equipment manufacturers, we are confident that our commercial lighting system can add significant value to your business by complimenting the twin functions of a display case:

a) Improve Visual Merchandising

As you know, your customers expect a display case to present merchandise in an attractive manner. Curved glass and brass finishing are examples of how case design can contribute positively to merchandise presentation. However, since the main purpose of a display is to draw the customers eye to the merchandise itself, it is not enough to design an attractive case. As many North American case manufacturers have realized, proper lighting can make the critical difference between an outstanding or mediocre presentation. And this, of course, reflects directly on the effectiveness of your case.

PROMOLUX lighting produces outstanding color definition and low glare. Our lamps have received the highest Color Preference Index (CPI) rating of any lamp in the market. This is because PROMOLUX lamps are coated with phosphors previously used only for television picture tubes. Such phosphors are much more expensive then those used in regular lamps ($700 a pound vs. $40 a pound), and offer the highest quality color rendering available in any merchandising lamp. PROMOLUX specialty lamps bring out the full, natural range of color in merchandise without distorting or artificially enhancing its appearance.

We believe that investing in the best commercial lighting available for color sensitive applications such as fresh food, flower or cosmetic displays, is a logical extension of your commitment to provide merchandising advantages for your customers. While for some manufacturers it may appear that commercial lighting is beyond their concern, we believe that it can be a costly mistake to leave the completion of a merchandising strategy in the hands of unqualified personnel, whose only incentive may be to lower costs. Indeed, while excellent lighting complements the work of merchandising cases, cheap or improper lighting can actually ruin displays by fading or washing-out colors and by using overly bright lamps that draw the eye to the glass and metal on the case.

b) Preserve Quality and Extend Shelf-Life

The second function of any display case is to maintain product integrity as long as possible. This typically has meant developing temperature and moisture controls for refrigerated cases in order to reduce early spoiling of products. Yet problems such as drying of fresh foods, wilting of flowers and fading of leather or clothing, persist. Increasingly, as retailers search for solutions, product degeneration is being linked to the damaging effects of radiation, or lighting.

Studies have shown that lighting produces several types of radiation that can be damaging to particular products. Ultraviolet and Infra-Red radiation, for example, have long been associated with surface drying and internal heating of merchandise. More recently, scientists have also discovered that certain parts of the visible spectrum - in particular those emphasized by regular fluorescents - can also have damaging effects on fresh products such as meat, where bacterial growth is a major concern. PROMOLUX lamps help reduce all three kinds of radiation.

Promolux lamps have a balanced spectrumCommitted to highest standard of excellence in lamp manufacturing, PROMOLUX has developed a proprietary, Balanced Spectrum coating process, which combines excellent color rendering with special filters that dramatically lower Ultraviolet, Infra-Red and visible spectrum radiation. PROMOLUX lamps have been tested by independent laboratories and been shown to have 86% lower radiation than regular lamps. Ultimately, this translates into extended shelf-life for your customers products.

Of course, your customers may not realize that the cause of the problem is improper lighting. They may identify a shelf life problem and incorrectly assume it is being caused by dry air, poor cooling systems or deficient case design. This, clearly, is not in your best interest as a case manufacturer. It is thus critical that you take a proactive role in providing solutions to your customers merchandising problems, even if this means educating them about proper lighting for certain sensitive products.

One way to approach this is to simply mention the availability of specialty lighting to your customers. A more effective way is to specify a lamp such as PROMOLUX and make it standard in those cases where the difference in cost is justified by the fact you are providing innovative solutions for your clients and will benefit as a result. Either way the additional cost of including a specialty lamp is negligible when considered as part of the manufacturing process. Indeed, when PROMOLUX is specified for cases where lighting can make a critical difference it is an investment that offers outstanding returns.

Additional Features of PROMOLUX Commercial Lighting

By working in partnership with PROMOLUX Lighting International you are ensured our commitment to the highest standard of lamp quality and customer service. Our best reference is our twenty plus year record of excellence in Europe and North America and our reputation as the most trusted lighting source for thousands of retailers worldwide.

Our fluorescent lamps and LEDs include a number of quality features that distinguish us from other lamp manufacturers:

    1. Increased Life
    The inert gases and inner vacuum of PROMOLUX fluorescents are calibrated to guarantee maximum life and strong performance in both refrigerated and non-refrigerated cases.

    2. Longer Spectrographic Stability
    Multiple coatings are individually applied and baked on. The result is that PROMOLUX lamps retain their color balance and definition much longer than other lamps, which often lose their original look very quickly.

    3. Reliable in Refrigerated Cases
    All PROMOLUX lamps are silicon coated to ensure reliable start up and performance under cold, refrigerated conditions.

    4. No Black Ends
    All PROMOLUX lamps have two cathode guards that protect the lamp filament from early burn out.

    5. Health Inspector Approved
    PROMOLUX has written approval for fresh food display, such as fresh meat, by food inspection agencies in all states and countries where such approvals are required.

    6. Custom Sizes and Specifications
    PROMOLUX manufactures Fluorescents, Halogens and Incandescents in a variety of sizes and types. In addition, PROMOLUX works with architects and designers to develop custom lamps to meet unique commercial lighting needs.

Examples of Applications where PROMOLUX is used

The following categories provide specific information on how PROMOLUX lamps help meet the unique needs of retailers and other industries:

PROMOLUX Applications

Making PROMOLUX Standard or Optional in your Display Cases

PROMOLUX has established successful business relationships with equipment manufacturers who make our lamps standard or optional in their display cases. We believe that this is a win-win combination for both parties since PROMOLUX improves performance of cases and helps your customers achieve better results. As a means of expanding our business partnerships with other equipment manufacturers, PROMOLUX provides custom options for unique commercial lighting needs, and offers special pricing and discounts to OEMs.

We invite you to learn more about our specific products by contacting us directly for further information on requesting PROMOLUX lamps.



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In The News

2016-08-08 17:28:48
MARKET GROUP VENTURES ANNOUNCES 24V FLEXIBLE LED TAPE - August 03, 2016 - SHAWNIGAN LAKE, BC - Market Group Ventures, the manufacturer of Promolux Lighting officially announced today the conversion from 12V Flexible LED Tape to 24V Flexible LED Tape. Building on the tremendous success of the Promolux F...[more]



2017 Promolux Food Catalog



2017 Promolux NonFood Catalog

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