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Supermarket Presentation

Introduction

It is well known in the supermarket retail industry today that the quality and selection of fresh foods is the #1 criteria used by shoppers in evaluating a supermarket's value as a place to shop.

In order to meet the public’s demands for quality products, supermarkets spend increasing amounts of money obtaining the freshest merchandise available and presenting their products in the most advanced refrigerated display cases.

Despite this, supermarket departments continue to incur losses due to excessive waste as a result of premature product drying, discoloring and wilting. The shrinkage that does occur leaves foods unappealing and unappetizing in the shoppers minds. For foods that are on display under "regular" fluorescent lighting, they lose the opportunity to look their best and retain their freshness as they would under an optimal lighting source like PROMOLUX food lamps.

PROMOLUX professional food lighting is designed to enhance perishable merchandise displays by producing naturally vibrant colors and by protecting fresh products from harmful radiation.

Through our proprietary, Balanced-Spectrum coating process, PROMOLUX food lamps help grocers increase shelf life by up to 50 percent, and give their perishable department a competitive edge with outstanding color definition. PROMOLUX lamps are specified by merchandisers, store designers and display case manufacturers for such applications as fresh meat, seafood, hot and cold deli, bakery, produce, salad bars and floral departments.

Improving Fresh Merchandise Displays

PROMOLUX is designed to help supermarkets reduce waste and improve the effectiveness of perishable fresh food displays in two important ways:

1. Outstanding Visual Presentation

PROMOLUX produces a balanced spectrum of light with superior color definition and low glare. PROMOLUX does not enhance some colors at the expense of others; rather, our lamps bring out the full, natural range of color in merchandise without distorting or artificially enhancing its appearance.

PROMOLUX has received the highest Color Preference Index (CPI) rating among shoppers of any lamp in the market. This is because PROMOLUX food lamps are coated with phosphors previously used only for high definition televisions. Such phosphors are much more expensive than those used in regular lamps ($700 a pound vs. $40 a pound), and offer the highest quality color rendering available in any merchandising lamp.

The additional cost of a PROMOLUX lamp is a wise investment for key applications such as fresh merchandise, where the appearance of freshness is critical. It makes no sense to merchandise your displays in such a way that products appear worse or less fresh than they actually are. Yet this is exactly what happens when supermarkets use inappropriate lamps to illumine a fresh display.

Regular lamps distort a products color as they are not color balanced and are skewed toward the yellow and green part of the spectrum. The yellow and green spectrum offers strong illumination but it is at the sacriface of full vibrant colors and the successful merchandising of fresh foods. While such lamps make sense in an office or warehouse, they hurt the merchandising presentation and sales potential for fresh foods displays. They over illuminate a display case with glaring light which causes products to spoil faster, and causes the products color to appear washed-out and unattractive to shoppers.

2. Extended Freshness and Shelf-life

We've been helping food retailers to understand the damaging effects of lighting on fresh merchandise and correct the problem. Faced with shrinkage and re-wrap losses, many supermarkets assume that the problem lies with the dryness of refrigerated air, or the moisture controls within a display case. Yet even after investing heavily in sophisticated display cases, problems such as discoloring of vegetables, drying of sliced deli, and loss of bloom in seafood and meat, persist.

The Engineered Solution of Using Low Radiation Supermarket Food Lighting

The reason, as scientists and supermarkets are uncovering, is that radiation from lighting works directly against the moisture and temperature controls in cases, dehydrating, oxidating and heating merchandise through invisible wavelengths. Studies show that lighting produces several types of radiation that can be damaging to specific products. Ultraviolet and Infrared radiation, for example, are associated with surface drying and internal heating of merchandise. Scientists have also discovered that certain parts of the visible spectrum - in particular those emphasized by regular fluorescents - can also have damaging effects on fresh products, such as meat, where bacterial growth is a major concern. PROMOLUX lamps help reduce all three kinds of radiation.

PROMOLUX has developed a proprietary, Balanced Spectrum coating process, that combines excellent color rendering with filters that dramatically lower Ultraviolet, Infra-Red and visible spectrum radiation.

PROMOLUX lamps have been tested by independent laboratories and been shown to have 86% lower radiation than regular lamps. This technology translates into extended shelf-life for sensitive food, such as organic fruits and vegetables, and fresher products for your customers. Longer bloom in red meat, extra bright scales on your seafood, and moist pastries in your bakery department are a few examples of the remarkable improvement you will see in the quality of your fresh merchandise when using PROMOLUX lamps. The result: improved customer satisfaction and loyalty.

Adding to your Bottom Line

PROMOLUX lighting is one of the simplest and most valuable investments that any food retailer can make. Because PROMOLUX offers benefits beyond illumination, it cannot be considered simply as a maintanance item. PROMOLUX is a merchandising tool, and offers compelling value for any supermarket:

1. Improved Sales

By combining superior presentation with extended freshness, PROMOLUX lamps help fresh food retailers increase purchases based on eye appeal, such as fresh meat, seafood, deli and producedepartments. Whether used for prepared food displays or for other applications such as bakery or floral departments, PROMOLUX lamps encourage impulse shopping and complete a successful merchandising program.

2. Reduced Shrinkage and Extended Shelf-Life

A second important benefit of PROMOLUX lighting is the reduced shrinkage and extended shelf-life that results from PROMOLUX’s non-damaging lamps. While reduced shrinkage means fewer items are thrown out due to drying or other damage, extended shelf-life can add significant revenue by helping retailers maximize their high-margin sales.

Deli meat, for example, may dry out within a few hours and have to be repackaged. While this would not be counted as a “loss”, an extra few hours of freshness would allow for the meat to be sold at a higher price, without the added cost of repackaging. In this way, PROMOLUX lamps help retailers both reduce costs and increase revenues, which pay for the cost of higher quality PROMOLUX lamps in a short time.

Additional Benefits of PROMOLUX Commercial Lighting

By specifying PROMOLUX commercial lighting you are ensured our commitment to the highest standard of lamp quality and customer service. Our best reference is our thirty plus year record of excellence in Europe and North America and our reputation as the most trusted lighting source for thousands of retailers worldwide.

Our lamps include a number of quality features that distinguish us from other lamp manufacturers:

1. Increased Life
The inert gases and inner vacuum of PROMOLUX fluorescents are calibrated to guarantee maximum life and strong performance in both refrigerated and non-refrigerated cases.

2. Longer Spectrographic Stability
Multiple coatings are individually applied and baked on. The result is that PROMOLUX lamps retain their color balance and definition much longer than other lamps, which often lose their original look very quickly.

3. Health Inspector Approved
PROMOLUX has written approval for fresh food display, such as fresh meat, by food inspection agencies in all states and countries where such approvals are required.

4. Custom Sizes and Specifications


PROMOLUX manufactures fluorescents, halogens and incandescents in a variety of sizes and types. In addition, PROMOLUX works with retailers and store designers to develop custom lamps that meet your unique lighting needs.

How to Order PROMOLUX

To order PROMOLUX lamps from your nearest supplier you may contact us (Toll Free in North America) at 1-800-519-1222 or +1 (250) 743-1222.

You may also order or specify PROMOLUX commercial food lighting through any of the world’s leading manufacturers of display cases; such as Tyler, Hussman, Hill-Phoenix, Kysor/Warren, True, Alto Shaam, Barker and others.

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