As a demonstration of the best lighting effects for all retail displays, Promolux Lighting International has made available a new interactive computer simulation now featured on their website at http://www.promolux.com/english/color_booth/.

The computer simulation dramatically demonstrates how Promolux lamps enhance lighting design with balanced full spectrum lighting that produces outstanding color and low glare. The innovative online Color Booth is a useful resource for retail store owners and designers when they are selecting store fixtures for illuminating product displays.

The Color Booth makes it easy to simultaneously contrast the effects of traditional lighting products with the full balanced color that becomes possible with Promolux Gold and Platinum lamps. It is immediately apparent how the balanced spectrum lighting can improve the appearance and market appeal of all types of retail goods including fruits and vegetables, baked goods, meats and seafood, as well as fine fabrics, leather, and china.

Fluorescent lamps are usually sold according to a measure of emission levels expressed in degrees Kelvin. A color temperature level is described in terms like warm yellow or cool white with a number such as 3500 K. Lower Kelvin ratings have a warm or red/yellow appearance while higher Kelvin ratings are typically cool or blue/white.

But gauging the quality of lighting for merchandising displays by Kelvin degrees alone is not the best indicator of lighting quality. Promolux Gold and Platinum lamps rate higher than everyday lighting products on the Color Preference Index (CPI)  a photometric scale that expresses the effects of lighting on colors as they are perceived by the human eye. The CPI is a measure of how illuminated products appear to consumers and differentiates between high and low quality light sources that have similar Kelvin degrees or of the same color in the visible spectrum. Promolux full balanced spectrum display lamps have the highest CPI rating of any merchandising lamp on the market.

The Electromagnetic Spectrum

Light is color. Light is defined as the part of the electromagnetic spectrum that is visible to the human eye. The visible portion of the spectrum covers a wave-length range from approximately 380 nm to 780 nm. The human eye regards the green/yellow portion of the spectrum as brighter and the outer blue/red portion of the spectrum as darker. General purpose lamps are designed to focus in the green/yellow portion of the spectrum to provide brightness for lighting offices, schools, warehouses, etc.

Promolux lamps are designed to encompass a full portion of the spectrum. Including the darker colors will give a slight impression of less brightness, but will dramatically increase the vividness of natural colors of the fresh foods or merchandise placed beneath the lamps.

Phosphors are compounds used to coat the interior surface of fluorescent lamps and emit visible light when exposed to energy. Promolux lamps are manufactured with rare-earth phosphors previously used only in television picture tubes and are significantly more expensive that those used in regular lamps. The result is a much stronger red definition at 3850K than a standard lamp of 3000K and much better blues than a standard lamp of 5000K.

Promolux has made it possible to use the full, natural range of colors in merchandising displays without using lamps that produce too bright a light, cause color distortion, or artificially enhance colors for commercial displays.

Visitors to the Color Booth on the Promolux website will see the difference lighting can make and learn how Promolux lighting can be best used for individual applications.

A pioneer of lamp production technology, Promolux Lighting makes specialty lamps for quality commercial displays in all standard sizes and wattages. Market Group Ventures, Inc., the parent corporation for Promolux, is a world leader in providing retail technology solutions for merchandisers.

This entry was posted on Thursday, August 3rd, 2006 at 5:25 pm and is filed under Article. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.