Archive for January, 2008

Promolux Specialty Lighting at AHR Expo

Tuesday, January 22nd, 2008

Safe Spectrum for balanced spectrum food safe lighting
Shawnigan Lake, BC, January 22, 2008

Promolux Lighting International enters the world of world of equipment, systems, components and technology for the air conditioning, heating, refrigeration industry to present its Safe Spectrum Lighting at the world class 2008 ExpoJanuary 22 to 24 at the Jacob K. Javits Center, New York City. Locate Promolux at the Market Group Ventures booth 8031 on Level 1.

Promolux offers display case manufacturers and distributors, design firms, refrigeration equipment distributors, and commercial food equipment distributors the economic and food safety benefits of installing Safe Spectrum specialty lighting. Representative Jamie Orr noted that supermarkets around the world, particularly in North America and Europe, are switching to color corrected lighting for food displays in order to overcome color distortions caused by everyday lighting products. Promolux lighting is designed specifically for food marketing and the visual impact of installing color balanced Promolux lamps in fresh food display cabinets can immediately help maximize sales.

The Promolux blend of phosphors and coatings reduces the damaging effects of light on perishable food displays. Promolux lamps emit less heat and produce lower levels of ultraviolet light emissions than everyday commercial lamps. Food retailers who use regular overhead lighting for their food display cases not only make the products look unappealing with excessive brightness and yellow glare, but introduce high UV radiation, particularly in the UV-A and UV-B range, emissions that act to increase the surface temperature of food, accelerate spoilage, and discoloration. Installing Promolux lighting helps control the product shrinkage that erodes profit. In most cases, shrinkage reductions alone will pay for the investment in Promolux within 90 days.

Business entrepreneurs can inquire about opportunities to distribute Promolux lighting products to supermarkets and other retail food stores. Market Group Ventures, Inc., the parent corporation for Promolux Lighting and Econofrost night curtains, is a world leader in providing retail technology solutions to merchandisers.

Promolux Specialty Lighting at StorePoint Event

Tuesday, January 8th, 2008

Promolux Lighting International presents Safe Spectrum Lighting to food industry executives at the innovative StorePoint marketing event, January 13 to 16.

The luxurious Hyatt Regency Hill Country Resort & Spa in San Antonio offers Texas hospitality to the highly organized StorePoint trade event where prearranged meetings efficiently bring together retailers and suppliers looking for productive business partnerships in self service retail. General sessions focus on the challenges of change, designing green buildings and the use of environmentally responsible products. Promolux meets retailers in executive boardroom sessions and one-on-one meetings to show the economic benefits of installing balanced spectrum lighting for superior food displays in the supermarket industry. Promolux promotes awareness of food safety issues among retailers and merchandisers and alerts display case manufacturers and distributors, design firms, refrigeration equipment distributors, and commercial food equipment distributors to the benefits of food safe specialty lighting.

Representative Jamie Orr notes that supermarkets around the world, particularly in Europe, are switching to color corrected lighting for food displays to overcome color distortions caused by everyday lighting products. Business entrepreneurs can inquire about opportunities to distribute Promolux lighting products to supermarkets and other retail food stores. Market Group Ventures, Inc., the parent corporation for Promolux Lighting and Econofrost night curtains, is a world leader in providing retail technology solutions to merchandisers.