Archive for January, 2009

Promolux International Shows Food Safe Lighting at 2009 AHR Expo

Wednesday, January 21st, 2009

Safe Spectrum balanced spectrum display lighting.

Promolux Lighting International joins the business world of commercial equipment, systems, components and technology in a world class marketing forum where the air conditioning, heating, and refrigeration industries gather to show their wares. Promolux brings Safe Spectrum, its line of specialized food lighting products, to the McCormick Place, Chicago

Find the Promolux display in booth alongside Econofrost night curtains.

Promolux offers specialty lighting products to manufacturers and distributors of food display cases, commercial design firms, refrigeration equipment distributors, and demonstrates the marketing benefits of better food displays and improved food safety using Safe Spectrum lighting. Promolux representative Jamie Orr notes that supermarkets around the world, particularly in North America and Europe, are switching to color balanced lighting to display fresh foods in their best light with balanced color, low UV and low glare, features that overcome color distortions caused by standard lighting products.

Promolux lighting is designed specifically for marketing fresh food products and to overcome problems of surface warming of food, spoilage and discoloration. Installing Promolux lighting helps control product shrinkage that erodes profit and, in most cases, shrinkage reductions alone will pay for the investment in Promolux within 90 days.
Business entrepreneurs attending the Expo can inquire about opportunities to distribute Promolux lighting products to supermarkets and other retail food stores.

Market Group Ventures, Inc., the parent corporation for Promolux Lighting and Econofrost night curtains, is a world leader in providing retail technology solutions to merchandisers.

Promolux Specialty Lighting at Storepoint Event

Tuesday, January 13th, 2009

Promolux Lighting International will introduce Safe Spectrum Lighting toretail executives in a tabletop display at the innovative Storepoint marketing event, January 18 to 21, at the Hotel del Coronado, Coronado, CA. This new kind of business event brings together well matched retailers and suppliers on Coronado Island, near San Diego, in CA. Executives from Promolux and other’s will meet with an array of retailers interested in new business possibilities and green technologies.

Jamie Orr from Promolux points out that retailers of fresh foods are switching to color corrected lamps for food displays as they recognize problems associated with standard lighting products include surface heating and diminished appearance of fresh foods due to excessive brightness and unnatural yellow hues. Promolux expects to find opportunities to promote awareness of food safety issues in food retailing and will alert display case manufacturers and distributors, design firms, refrigeration equipment distributors, and commercial food equipment distributors to the benefits of commercial food illumination with Promolux color balanced specialty food lighting.

Safe Spectrum by Promolux www.promolux.com is a proprietary phosphor-coated lamp that produces natural, balanced light well suited to illuminating market displays of perishable foods. Promolux designed their balanced spectrum low radiation lamps to filter out damaging ultraviolet and infrared wavelengths in the interests of protecting food safety, extending shelf life and maintaining product quality in meats, dairy and all fresh foods. Promolux can easily present every store’s food displays in their best light.

Promolux invites inquiries about their balanced spectrum lamps for food safe lighting and true color definition at info@promolux.com.

Promolux lamps can be purchased in nearly 30 countries and are available in all standard sizes and wattages. Promolux International is the first manufacturer to develop a light source that combines superior color rendering with reduction of harmful radiation. Market Group Ventures, Inc., the parent corporation for Promolux, is a world leader in providing retail technology solutions for merchandisers.