Balanced spectrum lamps make debut at international food safety conference. Promolux Lighting International introduced Safe Spectrum lighting for the first time to the middle east’s premier food, hotel and equipment exhibition. Promolux joins retail food distributors and suppliers from around the world at the major food and hospitality showcase, Gulfood International, in the Dubai International Convention Exhibition Center. Promolux is greeting visitors in booth ZA-36, Zabeel Hall, from February 23 through 26, 2009 to show the commercial benefits of using superior color definition lighting for fresh food displays and low UV Promolux lamps help grocers improve their merchandising strategies.

Jamie Orr from Promolux says the popularity of color corrected lamps for food displays is growing rapidly as retailers learn how Safe Spectrum lighting overcomes problems of surface heating, drying and fading of perishables and other food items and eliminates excessive brightness and unnatural yellow hues associated with standard lighting. Promolux promotes awareness of food safety issues in food retailing and alerts display case manufacturers and distributors, design firms, refrigeration equipment distributors, and commercial food equipment distributors to the benefits of commercial food illumination with Promolux color balanced specialty food lighting.

Safe Spectrum by Promolux is a proprietary lamp that produces natural, balanced light, and sets the standard for illuminating food displays in today’s supermarkets. Promolux designed their balanced spectrum low radiation lamps to filter out damaging ultraviolet and infrared wavelengths in the interests of protecting food safety, extending shelf life and maintaining product quality in meats, dairy and all fresh foods. Switching to Promolux lighting is an easy upgrade that brings immediate returns in any store’s food department.

Promolux invites inquiries about their balanced spectrum lamps for food safe lighting and true color definition at info@promolux.com

Promolux Safe Spectrum lamps can be purchased in nearly 30 countries and are available in all standard sizes and wattages. Promolux International is the first manufacturer to develop a light source that combines superior color rendering with reduction of harmful radiation. Market Group Ventures, Inc., the parent corporation for Promolux, is a world leader in providing retail technology solutions for merchandisers.

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