Archive for July, 2013

MARKET BASKET INSTALLS PROMOLUX LED T8 TUBES AS RETROFIT PROJECT

Tuesday, July 30th, 2013

Market Group Ventures, Inc. (Promolux Lighting) is pleased to announce that , Tewksbury, MA based supermarket chain, Market Basket, has retrofitted the seafood case of their Epping, NH location with Promolux LED (PLED) T8 replacement tubes.

Authorized New England distributor, Foley & Wallace Associates, installed the PLED T8 tubes in the service seafood case in an effort to help Market Basket reduce energy consumption, improve merchandising and reduce perishable shrink.

“We installed PLED tubes in our service seafood case because we know the merchandising benefits Promolux brings.  Our goal now is to also capitalize on the energy saving and long life benefits of the PLED LEDs,” states Market Basket’s Seafood, Deli & Prepare Foods Merchandising Supervisor, Richard Fichera.  “Promolux really understands the importance that color plays in merchandising fresh food,” says Fichera.  “I won’t use any other light to merchandise the seafood in Market Basket Stores.”

PLED T8 tubes retrofit into any existing T8 fixture and are available in lengths of 18”, 2ft, 3ft, 4ft, 5ft & 6ft.  With the same legendary color as Promolux fluorescents, the PLED T8 tubes have a 50,000 hour life and are nearly twice as bright as fluorescents – while using only about half the energy.

Market Basket is a growing chain of 70 supermarkets in NH and MA.  Its footprint spans from central New Hampshire to southeastern Massachusetts with headquarters in Tewksbury, MA.  With plans to build additional stores, Market Basket will expand into Maine in the near future.

For further information, please contact Promolux’s regional manager, Scott Werhun (scott@mgvinc.com).

For over 30 years Market Group Ventures (Promolux) www.mgvinc.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life.  With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.