Archive for April, 2014

PROMOLUX LEDs TRIPLE THE SHELF LIFE OF DELI MEAT IN WINCO FOODS

Wednesday, April 30th, 2014
CONTACT: Scott WerhunUSA Regional Manager

Market Group Ventures

1-800-519-1222

scott@mgvinc.com

 

Bill PointerVice President

Design Mechanical, Inc.

1- 913-281-7200

bpointer@dmi-kc.com

 

FOR IMMEDIATE RELEASE

 

PROMOLUX LEDs TRIPLE THE SHELF LIFE OF DELI MEAT IN WINCO FOODS

 

April 30, 2014 – SHAWNIGAN LAKE, BC – Market Group Ventures, Inc. (parent company of Promolux LEDs) is excited to announce that in a recent test, Promolux LEDs tripled the shelf life of the meat in the deli department in Boise, ID based supermarket chain, WinCo Foods. This shelf life extension coupled with the incredible fresh food merchandising benefits of Promolux LEDs prompted WinCo Foods to move forward with a full retrofit of Promolux LEDs throughout their stores.

 

Authorized Kansa City distributor and Kysor/Warren representative, Design Mechanical, installed the Promolux LEDs in the deli department in an effort to slow down the rate at which the deli meat was discoloring.

 

“We installed Promolux LEDs in the deli department at the Bois, ID store to prevent the deli ham from discoloring – and the results were immediate!,” said Winco Vice President, David Van Etten. “And, what’s more – when I walked in to the store the next morning after the Promolux LEDs were installed, all of our deli displays ‘popped’ – they were so vibrant!”

 

Promolux LEDs come in a variety of sizes and types – from low profile sticks, to rigid bars, flexible tape, T8 & T5 replacement tubes, PARs, GU10s, Low Bay & High Bay and tracking lighting.

 

WinCo Foods, Inc. is a privately held, majority employee-owned supermarket chain based in Boise, Idaho with 93 retail stores in Arizona, California, Idaho, Nevada, Oregon, Utah, Washington, and Texas and plans to expand with 100 more openings in the next few years.

 

Questions and requests for further information can be directed to Promolux LED regional manager, Scott Werhun (scott@mgvinc.com), or Bill Pointer at Design Mechanical, Inc (bpointer@dmi-kc.com)

 

For over 30 years Market Group Ventures (Promolux) www.mgvinc.com and led.promolux.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.