Archive for the ‘Uncategorized’ Category

MARKET GROUP VENTURES ANNOUNCES 24V FLEXIBLE LED TAPE

Monday, August 8th, 2016

August 03, 2016 – SHAWNIGAN LAKE, BC – Market Group Ventures, the manufacturer of Promolux Lighting officially announced today the conversion from 12V Flexible LED Tape to 24V Flexible LED Tape.

Building on the tremendous success of the Promolux Flexible LED Tape product line, it became clear that producing a 24V version was the best step forward. “We knew we had something special when we launched the 12V version of Promolux Flexible Tape LED this past March,” stated USA Regional Manager, Scott Werhun. “It was so popular; we couldn’t produce it fast enough! We project the new, 24V version to be even more of a hit,” continues Werhun.

The new 24V Promolux Flexible LED Tape comes in 16ft Rolls in Platinum Color, Premium White Color and High Definition 3500K. It installs virtually anywhere and is tremendously versatile.

Reps, distributors and retailers in the United States are encouraged to contact Scott Werhun (scott@mgvinc.com) or Trevor Brien (trevor@mgvinc.com) with questions or for any further information.

For over 30 years Market Group Ventures (Promolux Lighting & Econofrost Night Covers) mgvinc.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life.  With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

CONTACT: Scott Werhun

USA Regional Manager

Market Group Ventures

1-800-519-1222

scott@mgvinc.com

 

MARKET GROUP VENTURES WELCOMES SHERRI DROUILLARD TO THE NORTH AMERICAN TEAM

Wednesday, March 2nd, 2016

March 01, 2016 – SHAWNIGAN LAKE, BC – Management & Staff of Market Group Ventures (Promolux Lighting & Econofrost Night Covers) welcome Sherri Drouillard to the North American Sales Team.  Sherri joins the team as Sales Assistant, supporting the regional managers and assisting in the growth of the North American Market.

“Sherri brings a wealth of knowledge in sales, admin and customer service and we are very excited to have her on the team,” said general manager, Mark Granfar.” “We brought Sherri on to replace previous Sales Assistant, Sherry McNeil, who has been officially promoted to Inside Sales Representative,” adds regional manager, Scott Werhun.

Reps, distributors and retailers in the United States are encouraged to contact Scott Werhun (scott@mgvinc.com) or Trevor Brien (trevor@mgvinc.com) with questions or for any further information.

For over 30 years Market Group Ventures (Promolux Lighting & Econofrost Night Covers) mgvinc.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life.  With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

CONTACT: Scott Werhun

USA Regional Manager

Market Group Ventures

1-800-519-1222

scott@mgvinc.com

 

MARKET GROUP VENTURES WELCOMES SHERRY MCNEIL TO THE SALES TEAM

Wednesday, March 2nd, 2016

March 01, 2016 – SHAWNIGAN LAKE, BC – Management & Staff of Market Group Ventures (Promolux Lighting & Econofrost Night Covers) is excited to announce that Sherry McNeil has been promoted from Sales Assistant to Inside Sales Representative.  Sherry will support the regional managers and assist in the growth of our North American and International Markets.

“Sherry has been with us over two years and has proven to be an excellent and dedicated team member.  The past several months she’s shown the initiative to take on the responsibilities of an Inside Sales Representative, so an official promotion was a natural step,” expressed general manager, Mark Granfar.” USA Regional Manager, Scott Werhun, adds, “I’m excited to have Sherry in a more formal sales role as she proves time and time again that her product knowledge, sales and customer service skills are second to none.”

Reps, distributors and retailers in the United States are encouraged to contact Scott Werhun (scott@mgvinc.com), Trevor Brien (trevor@mgvinc.com) or Sherry McNeil (sherrym@mgvinc.com) with questions or for any further information.

For over 30 years Market Group Ventures (Promolux Lighting & Econofrost Night Covers) mgvinc.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life.  With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

CONTACT: Scott Werhun

USA Regional Manager

Market Group Ventures

1-800-519-1222

scott@mgvinc.com

PROMOLUX LAUNCHES NEW LED PRODUCT LINE ADDITIONS

Friday, February 19th, 2016

FOR IMMEDIATE RELEASE

February 22nd, 2016 – SHAWNIGAN LAKE, BC – Market Group Ventures, Inc. (dba Promolux Lighting) is pleased to announce the addition of four new LED products to their already extensive LED line. The high output Flexible LED Tape, Slimline Bar & Wedge LED, and Track Head LED family are the latest additions to the Promolux LED Product Line.

“The market has been begging us to develop flexible LED tape in the legendary Promolux Platinum color”, explains Sr. Business Development Manager, Scott Werhun. “And we responded.” Available in cuttable 16ft rolls, the Promolux Platinum Flexible LED Tape hits the market mid-March 2016. The flexible tape, along with the new Slimline Bar & Wedge LEDs are available in the Promolux Platinum color formula, making these LEDs ideal for any type of fresh food merchandising.

Providing LEDs in a wide variety of types and sizes, custom LED development and manufacturing, Promolux worked with retailers, lighting specialists and food science specialists – and has turned that knowledge into the best merchandising LED available on the market today!

For further information, please contact Promolux’s regional manager, Scott Werhun (scott@mgvinc.com).

Promolux (led.promolux.com) is considered the pioneer in LEDs developed specifically for fresh food merchandising in supermarkets and grocery stores. With its headquarters and primary warehouse in North America, Promolux is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

CONTACT: Scott Werhun
Sr. Business Development Manager
Market Group Ventures
1-800-519-1222
scott@mgvinc.com

MARKET BASKET INSTALLS PROMOLUX LED T8 TUBES AS RETROFIT PROJECT

Tuesday, July 30th, 2013

Market Group Ventures, Inc. (Promolux Lighting) is pleased to announce that , Tewksbury, MA based supermarket chain, Market Basket, has retrofitted the seafood case of their Epping, NH location with Promolux LED (PLED) T8 replacement tubes.

Authorized New England distributor, Foley & Wallace Associates, installed the PLED T8 tubes in the service seafood case in an effort to help Market Basket reduce energy consumption, improve merchandising and reduce perishable shrink.

“We installed PLED tubes in our service seafood case because we know the merchandising benefits Promolux brings.  Our goal now is to also capitalize on the energy saving and long life benefits of the PLED LEDs,” states Market Basket’s Seafood, Deli & Prepare Foods Merchandising Supervisor, Richard Fichera.  “Promolux really understands the importance that color plays in merchandising fresh food,” says Fichera.  “I won’t use any other light to merchandise the seafood in Market Basket Stores.”

PLED T8 tubes retrofit into any existing T8 fixture and are available in lengths of 18”, 2ft, 3ft, 4ft, 5ft & 6ft.  With the same legendary color as Promolux fluorescents, the PLED T8 tubes have a 50,000 hour life and are nearly twice as bright as fluorescents – while using only about half the energy.

Market Basket is a growing chain of 70 supermarkets in NH and MA.  Its footprint spans from central New Hampshire to southeastern Massachusetts with headquarters in Tewksbury, MA.  With plans to build additional stores, Market Basket will expand into Maine in the near future.

For further information, please contact Promolux’s regional manager, Scott Werhun (scott@mgvinc.com).

For over 30 years Market Group Ventures (Promolux) www.mgvinc.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life.  With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

MARKET GROUP VENTURES (MGV) ANNOUNCES KEY ACCOUNT MANAGER TRANSITION

Monday, December 3rd, 2012

December 3, 2012 – SHAWNIGAN LAKE, BC – Management of Market Group Ventures (Promolux Lighting & Econofrost Night Covers) announced today that Jamie Orr has resigned from his position as North American Key Account Manager. Senior regional manager, Scott Werhun, becomes the main point of contact for MGV’s USA accounts, while Trevor Brien – MGV’s OEM & Canadian Account Manager continues to be the point of contact for equipment manufacturers and Canadian customers.

“We thank Jamie Orr for his many years of service to the company and wish him all the best in his future endeavors,” said general manager, Mark Granfar. “As we move forward, we continue to have a strong North American team, and are excited for Scott Werhun and Trevor Brien’s contributions to our USA key accounts, OEMs & Canadian customers.”

“The North American team and I will be extremely focused on successfully managing this period of transition. I want to assure our customers and other key stakeholders that we will work together to move our company forward to maintain our growth strategy while continuing to support our network of distributors in their efforts,” emphasized Granfar.

Distributors and retailers in the United States are encouraged to contact Scott Werhun (scott@mgvinc.com) with any questions or concerns, while Trevor Brien asks Canadian customers and OEMs to reach out to him (trevor@mgvinc.com) anytime.

For over 30 years Market Group Ventures (www.mgvinc.com) has produced innovative retail solutions that save energy as well as protect and prolong the shelf life of perishable foods. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

Econofrost new web site

Wednesday, April 4th, 2012

Shawnigan Lake, BC, April 4, 2012 – ECONOFROST night covers, an industry leader in retrofit, OEM and custom night cover products for commercial refrigeration displays and equipment is excited to announce the redesign of their website, http://www.econofrost.com. Econofrost night covers have been actively helping fresh food retailers, including both large corporate chains and independent store operators, to conserve energy, reduce food spoilage and minimize operating costs for over thirty years.

While the new website features a more modern look, the primary objective of the redesign was to improve the usability of the site for the group of store retailers, refrigeration contractors, foodservice equipment representatives and energy consultants who visit the site regularly. “There is a wealth of information in terms of the many benefits night covers offer, including industry reports and rebate programs as well as the depth of our own product line,” says Samantha Criddle who helped bring about the new redesign. “My goal was simple, to make it significantly easier for our customers and potential customers to navigate the site and find exactly what they are looking for. And I feel the new design of the site has achieved that.”
The website also includes valuable resources for store owners and refrigeration specialists, including independent reports, grocery store case studies and a payback calculator that illustrates how long it would take for a store to recoup the investment cost of undertaking a night cover project solely on energy savings. Even better, there is a Live Help button which allows anyone on the site to talk to an in-house customer service representative in real time which really strengthens the “connect with us” philosophy that we are continually striving for.
The newest version of the ECONOFROST interactive site just reiterates the excitement and commitment this Canadian based company brings to the industry of retrofit night covers designed for supermarket, grocery and food service operations. Visit www.econofrost.com to see the exciting new design and the latest in the world of night covers.

Bakeries Saving the Dough With Promolux

Thursday, September 8th, 2011

A high-tech retail lighting company is providing bakeries and artisan shops world-wide a golden opportunity to highlight their bakery items and extend shelf life. The site bakery-display-case.com has been given a new look and design as it highlights the benefits of proper case lighting for independent bakery shops.

Promolux bakery case lighting offers bakers and confectionary houses a cost-effective advantage of presenting true and vibrant colors while maintaining product freshness and flavors.

Fancy Cakes and Desserts Deserve To Be Highlighted
Presentation and product shelf life is vital for many independent bakeries, especially when they put so much time and effort into their tasteful creations. Many cakes and pastries are of an intricate nature and are created using colorful icings, cream and fruit fillings as well as chocolate and fondant.

In bakery displays exposure from general-purpose lamps causes icings to fade and discolor, as well as sapping moisture and developing off-flavors in cream. Promolux lamps are specifically formulated to protect heat and light sensitive foods while providing superior color rendering.

Most bakers admit their lighting is too warm causing cakes and chocolates to change in appearance and taste. In today’s business world, shoppers are looking for vibrant displays with tantalizing food items that not only look great but are amazing to eat as well.

The redesigned bakery site showcases the many advantages of using Promolux lights including improved product integrity and greater shopper appeal. Many bakery shops have reported that Promolux extended shelf life by up to 50 per which saved them quite a bit of money and product.

A Color Formula Like No Other
Promolux offers two color formulas for the showcasing bakery items. For colorful and vibrant products, Promolux Platinum series provides the perfect balance of color and contrast for each and every shade of the products natural color. For artisan and local bread shops, Promolux Gold formula provides warm and golden hues for freshly baked breads, donuts and pastries.

Today, consumers are demanding premium quality freshness, and if they don’t find it in your baked goods display cases, they’ll not purchase. Upgrading your lighting display cases to our Promolux specialty lamps will save you money by extending shelf life and luring customers to your displays.

To learn more about the power of using Promolux lights in distinguishing your bakery and your products be sure to visit the redesigned site or contact Promolux Lighting International directly toll free at 1-800-519-1222.

Lighting the way to Savings Promolux: Better Light, Better Value

Wednesday, July 20th, 2011

Almost every food/grocery store uses lighted display cases to showcase perishable foods for sale. But did you know that the fluorescent lamps in those cases emit radiation that can damage the appearance, quality and texture of the food?

Fluorescent lamps pass electricity through a long tube to excite the electrons in mercury vapor. This produces ultra-violet light which causes the phosphors in the lamp to produce visible light. Light is radiated and is emitted in varying wavelengths that generate visible and non-visible radiation (UV-A, UV-B and UV-C). Certain portions of the wavelength are damaging to food and cause rapid ripening, spoilage and bacteria growth.

Promolux lamps are optimized for fresh food displays and reduce those damaging spectrums by over 86% so perishable foods stay fresh and healthy longer. Using Promolux reduces overhead expenses and provides a better, safer product to consumers.

Unlike average fluorescent lamps, the glass casing used in Promolux lamps actively filters out UV radiation. When installed in food display showcases, this radiation filter helps to protect food items from over-exposure to harmful radiation that can distort items color, smell, and taste.

The high-quality phosphors used in Promolux lamps lead to a longer life for the bulb and permit superior, more natural level of color rendering. Balancing Promolux lamps with the overall lighting scheme of a store will optimize the appearance of food items and increase shopper appeal. Since Promolux lamps are designed and built specifically for food displays, they are available in a wide variety to suit the needs of venues as diverse as restaurants, delicatessens, bakeries and ice cream shops, or large-scale grocery stores.

Food safety and quality is an important factor in the decision-making process of contemporary consumers. With the broader push for safer, healthier foods, shoppers are more conscious than ever of the potentially harmful effects of commercial retail practices. High or fluctuating case and product temperatures due to improper lighting in display cases can lead to bacteria growth, the spread of pathogens and food poisoning.

The engineered control over the intensity and heat emitted by Promolux lamps provides retailers with a level of confidence that the lighting in their cases will not adversely affect the temperature and quality of the food items on display. These controls are especially important for meat counters, fish displays and deli cases where highly sensitive items are merchandised.

Promolux lamps are an affordable, practical lighting solution. Promolux lamps increase the visual appeal of merchandise while reducing product waste. Improper lighting increases shrink and discard rates, which causes overhead costs to rise. Promolux lamps help control those costs and improve overall profitability.

Designed to last for years, Promolux lamps are a sensible long-term investment that saves retailers thousands of dollars over the life of the lamp. Take a few minutes today and get better value for years to come.

Visit the website http://www.foodlamps.com for more information or call us toll free at 1-800-519-1222. On the computer? Then send us an email inquiry at info@promolux.com.

Dishing it out at the Deli

Wednesday, July 6th, 2011

Dishing Up the Goods with Deli Lighting

For food display cases and refrigeration equipment, proper lighting can reduce spoilage and the risk of health issues. In the food retail industry, display case lighting is the main culprit of deli meats drying out, tasting rancid or off-coloring. All of which cost the retailer time, money and reputation.

Purchasing a superior lighting product, such as Promolux Lighting, is a sound business decision. Installing the right type of food lighting is more than an investment it is a necessary element for the safe and successful merchandising of perishable food items.

The main cause of lipid oxidation

Normal lighting causes lipid oxidation; the reason why meat loses its flavor, color and taste. When food retailers place meat in a display case, it is exposed to varying temperatures making it vulnerable to drying out, rapid spoilage and bacteria growth which can be a serious health hazard.

If dairy products or meats are exposed to fluctuating temperatures they will spoil and make customers sick. Open cases need to be able to remain at a consistent temperature so that even sliced meats stay at their best until the customer takes them home to eat them.

Regular lighting exposes food to ultra violet rays, especially yellow and green portions of the light spectrum, and heat from the bulbs themselves. All of these factors contribute to why meat, dairy products and other types of fresh produce lose their shopper appeal.

Food good enough to eat

In addition to food safety, grocery case lighting needs to make sure that food looks appealing to customers in order to encourage a sale. The right lighting ensures superior color and quality that will make the customer want to purchase the item. Once they bring that item home and taste the freshness and flavor of the product, customers are sure to return for more items.

Special products deserve special attention

Independent and specialty shops often carry expensive items that involve greater care and attention. For these specialty shops, quality product selection and shopper appeal is what differentiates them from the grocer down the street. For these businesses, specialty lighting is even more important. Not only does it keep food fresh and attract customers but it also reduces shrink and discard which, in the specialty food business can be very expensive. When dealing with such delicate products, specialty food lighting guarantees food safety, quality and cost efficiency.

Owning your own store can be an expensive and risky venture. Much of the product has to be brought in from surrounding areas and over great distances before it is unloaded into the display showcase. These sensitive products may have a limited shelf life and unwanted warming, ultra violet rays and lipid oxidation can tip that fragile balance.

The ability to reduce the amount of product spoilage is a sound business tactic. Keeping food at its optimum temperature while displaying its superior quality will help increase sales. Specialty food lamps such as Promolux Lighting helps showcase foods natural colors and increase customer satisfaction and improve your company’s bottom line.

For more information on showcase food lighting for deli and meat cases, visit the website http://www.deli-meat-case.com or send an email request for more information to info@promolux.com.