Market Group Ventures Inc. (MGV, Inc.) is very pleased to announce the addition of Paola Levet, to our administrative team for Promolux Lighting International and Econofrost Reflective Night Covers. Paola will be working with our sales team to assist in all aspects of customer service and marketing for both products in our North American and International sales regions.

Paola brings eighteen years experience in Mexico and Canada to MGV, Inc., including positions as Assistant to the Commercial Director for Latin America of Johnson & Johnson and Director of Corporate and Government Relations-Mexico for The Trust for Sustainable Development. She is fluent in English and Spanish and has an International Business Diploma from the Troeller Institute for Global Studies, Mexico City.

We are certain she will be a great asset in our continuing efforts to bring merchandising solutions to supermarkets worldwide.

MGV, Inc. has supplied technology for the international retail food industry since 1975.

Promolux now offers UL approved coated versions of all our supermarket display case lamps for superior food safety control. Promolux is internationally recognized as a leader in true color definition, low radiation lighting ideal for merchandising and prolonging shelf life in meat, seafood, produce, bakery, dairy, floral, deli, and other retail displays.

The safety coating is permanently attached to each fluorescent light bulb and prevents glass shards, mercury, and phosphors from contaminating the food display if the lamp shatters. An added advantage is that the coating blocks UV radiation wavelengths from 100 to 380 nm, making Promolux’s low UV lamp even safer for all retail food applications. Coated Promolux lamps are available in all standard lamp sizes: T5, T8, and T12, in lengths from 12 inches to 8 feet.

All Promolux full spectrum lamps are made with Safe Spectrum technology which prolongs food shelf life by minimizing damaging radiation. In the past, the only way to protect retail food displays from broken light bulbs was to put the fluorescent tube in a loose fitting tubeguard or sleeve which was reused whenever the bulb was changed. However, the bulb was free to roll and move within the sleeve, making it difficult to install the light bulb. If dropped, the bulb easily slipped out of its casing, spilling shattered glass, mercury, and phosphors into food displays.

With prolonged use, tubeguards became discolored, brittle, dirty, and unsanitary. The latest lighting industry technology is to permanently attach a UL approved coating that does not discolor or become brittle to the fluorescent light. In the event that the lamp is dropped or shatters, the coating stays in place and encases the broken glass, phosphors, and mercury, protecting the food display. At the end of the three year life span of the bulb, the coating is discarded along with the lamp, and a new bulb with new coating can be installed in its place.

Market Group Ventures Incis pleased to welcome an experienced Promolux salesman, Mr. Jim Keys, to the sales team of Promolux Lighting International. He will now work exclusively for Promolux, serving current distributors and resellers throughout the ten western American states Jim Keys has 25 years of successful sales to his credit in the food service and food retail industries and has worked as an international, national and regional sales manager. He has sold Promolux lighting and other products to major supermarket and restaurant chains throughout the U.S. and Mexico
Designed for supermarket and food service displays, Promolux lamps produce consistent color rendering over thousands of hours of operation with the highest efficiency in lumen output per watt. The unique multi-layered Promolux coating is made from a proprietary blend of rare earth phosphors, unlike standard single coated lamps, and filters outultraviolet and other harmful wavelengths. Promolux lamps help maintain product integrity, color, freshness and the nutritive value of fresh meats, seafood, deli meats, cheeses and prepared foods, produce, and salads and other fresh foods on display.

MGV Inc., parent company of Promolux and Econofrost night curtains, has supplied technology for the international retail food industry since 1975.

Balanced spectrum lamps make debut at international food safety conference. Promolux Lighting International introduced Safe Spectrum lighting for the first time to the middle east’s premier food, hotel and equipment exhibition. Promolux joins retail food distributors and suppliers from around the world at the major food and hospitality showcase, Gulfood International, in the Dubai International Convention Exhibition Center. Promolux is greeting visitors in booth ZA-36, Zabeel Hall, from February 23 through 26, 2009 to show the commercial benefits of using superior color definition lighting for fresh food displays and low UV Promolux lamps help grocers improve their merchandising strategies.

Jamie Orr from Promolux says the popularity of color corrected lamps for food displays is growing rapidly as retailers learn how Safe Spectrum lighting overcomes problems of surface heating, drying and fading of perishables and other food items and eliminates excessive brightness and unnatural yellow hues associated with standard lighting. Promolux promotes awareness of food safety issues in food retailing and alerts display case manufacturers and distributors, design firms, refrigeration equipment distributors, and commercial food equipment distributors to the benefits of commercial food illumination with Promolux color balanced specialty food lighting.

Safe Spectrum by Promolux is a proprietary lamp that produces natural, balanced light, and sets the standard for illuminating food displays in today’s supermarkets. Promolux designed their balanced spectrum low radiation lamps to filter out damaging ultraviolet and infrared wavelengths in the interests of protecting food safety, extending shelf life and maintaining product quality in meats, dairy and all fresh foods. Switching to Promolux lighting is an easy upgrade that brings immediate returns in any store’s food department.

Promolux invites inquiries about their balanced spectrum lamps for food safe lighting and true color definition at info@promolux.com

Promolux Safe Spectrum lamps can be purchased in nearly 30 countries and are available in all standard sizes and wattages. Promolux International is the first manufacturer to develop a light source that combines superior color rendering with reduction of harmful radiation. Market Group Ventures, Inc., the parent corporation for Promolux, is a world leader in providing retail technology solutions for merchandisers.

Market Group Ventures Inc. is pleased to bring Promolux Lighting International and Econofrost night curtains to Expo Carnes 2009 in Monterrey, Mexico. Billed as the gateway for the world’s meat suppliers to do business in Mexico, Expo Carnes is an international meat industry exhibition and convention held every two years. This year’s convention is open February 25 through 27, 2009 and includes topics of interest such as food safety, the global meat market and Canada’s meat industry updated.

A world leader in providing retail technology solutions to the supermarket industry, MGV is the parent company of Promolux Lighting International and Econofrost night curtains. Promolux can be found alongside Econofrost in Booth 1406 at Cintermex conference center. Representatives seek meetings with meat industry retailers and equipment designers interested in food safety and meeting consumer demand for the freshest merchandise available.

Promolux is a leading manufacturer of true color definition lighting for merchandising displays, and offers full color balanced lighting solutions that dramatically improve the visual impact of fresh meat displays. Promolux Safe Spectrum food lighting also helps extend the shelf life of perishable food displays reducing lipid oxidationdrying and other damaging effects of light. Promolux low radiation lamps are designed specifically for fresh food displays to maintain product integrity, color, freshness and nutrititional value of meats, dairy, produce and other fresh food displays. See www.promolux.com.     

Econofrost night covers provide a simple, affordable way to save energy by maintaining temperature control in open refrigeration cases, prolonging the shelf life of refrigerated merchandise, and decreasing the energy load on refrigeration equipment. Econofrost woven aluminum display covers can be specified as an option from most manufacturers of commercial refrigeration equipment or ordered for retrofits.

Econofrost has served the supermarket industry since 1975 and has made over 250,000 thermal shield installations in nearly 30 countries. Also see www.econofrost.com.

Safe Spectrum balanced spectrum display lighting.

Promolux Lighting International joins the business world of commercial equipment, systems, components and technology in a world class marketing forum where the air conditioning, heating, and refrigeration industries gather to show their wares. Promolux brings Safe Spectrum, its line of specialized food lighting products, to the McCormick Place, Chicago

Find the Promolux display in booth alongside Econofrost night curtains.

Promolux offers specialty lighting products to manufacturers and distributors of food display cases, commercial design firms, refrigeration equipment distributors, and demonstrates the marketing benefits of better food displays and improved food safety using Safe Spectrum lighting. Promolux representative Jamie Orr notes that supermarkets around the world, particularly in North America and Europe, are switching to color balanced lighting to display fresh foods in their best light with balanced color, low UV and low glare, features that overcome color distortions caused by standard lighting products.

Promolux lighting is designed specifically for marketing fresh food products and to overcome problems of surface warming of food, spoilage and discoloration. Installing Promolux lighting helps control product shrinkage that erodes profit and, in most cases, shrinkage reductions alone will pay for the investment in Promolux within 90 days.
Business entrepreneurs attending the Expo can inquire about opportunities to distribute Promolux lighting products to supermarkets and other retail food stores.

Market Group Ventures, Inc., the parent corporation for Promolux Lighting and Econofrost night curtains, is a world leader in providing retail technology solutions to merchandisers.

Promolux Lighting International will introduce Safe Spectrum Lighting toretail executives in a tabletop display at the innovative Storepoint marketing event, January 18 to 21, at the Hotel del Coronado, Coronado, CA. This new kind of business event brings together well matched retailers and suppliers on Coronado Island, near San Diego, in CA. Executives from Promolux and other’s will meet with an array of retailers interested in new business possibilities and green technologies.

Jamie Orr from Promolux points out that retailers of fresh foods are switching to color corrected lamps for food displays as they recognize problems associated with standard lighting products include surface heating and diminished appearance of fresh foods due to excessive brightness and unnatural yellow hues. Promolux expects to find opportunities to promote awareness of food safety issues in food retailing and will alert display case manufacturers and distributors, design firms, refrigeration equipment distributors, and commercial food equipment distributors to the benefits of commercial food illumination with Promolux color balanced specialty food lighting.

Safe Spectrum by Promolux www.promolux.com is a proprietary phosphor-coated lamp that produces natural, balanced light well suited to illuminating market displays of perishable foods. Promolux designed their balanced spectrum low radiation lamps to filter out damaging ultraviolet and infrared wavelengths in the interests of protecting food safety, extending shelf life and maintaining product quality in meats, dairy and all fresh foods. Promolux can easily present every store’s food displays in their best light.

Promolux invites inquiries about their balanced spectrum lamps for food safe lighting and true color definition at info@promolux.com.

Promolux lamps can be purchased in nearly 30 countries and are available in all standard sizes and wattages. Promolux International is the first manufacturer to develop a light source that combines superior color rendering with reduction of harmful radiation. Market Group Ventures, Inc., the parent corporation for Promolux, is a world leader in providing retail technology solutions for merchandisers.

For Immediate Release

Promolux Lighting Attends Energy and Technical Services Conference September 2, 2008

Promolux Lighting International joins food industry leaders and peers at the FMI 2008 Energy and Technical Services Conference in Orlando Florida, September 7 through 10, 2008. Promolux exchanges technical information with industry colleagues in the international food distribution industry at the Omni Orlando Resort and Golf Club at Champions Gate, 1500 Masters Boulevard, Orlando. The theme of the Orlando FMI Energy and Technical Services Conference is “Save Energy: Reduce your Carbon Footprint.”

Promolux joins over 60 vendors of energy efficient technologies for lighting, HVAC, refrigeration and air conditioning systems. Promolux representatives are available to executives and engineers for informal discussions about the role of low UV food safe lighting in fresh food merchandising.

Closed sessions for manufacturer – retailer exchanges afford opportunitiesto examine topics relevant to worldwide food marketing systems. Locate the MGV table display for information about how Promolux specialty lighting for retail food displays boosts sales and extends shelf life.

Promolux is a leading manufacturer of true color definition lighting for merchandising displays, and offers low UV lighting solutions that dramatically improve visual impact, and reduce drying and fading of fresh food displays. Promolux food lighting reduces oxidation and other damaging effects of light. Promolux invites inquiries about their low radiation lamps designed for fresh food displays and how they help maintain product integrity, color, freshness and the nutritive value of meats, dairy, produce and other fresh food displays. Market Group Ventures Inc, the parent corporation for Promolux and Econofrost brands, is a world leader in providing retail technology solutions for merchandisers.

Promolux Lighting International a pioneer in the field of lamp production technology, took note when it was alerted consumers to food safety violations in How Safe is your Supermarket

It’s tough to know how many people get sick from supermarket food, it’s not very serious, perhaps a case of what seems like the flu. People often don’t report food poisoning and if they do, it can still be hard to trace its source. But we do know food poisoning in general is a big problem in this country. The government’s Centers for Disease control estimates 5,000 people die and more than 70 million people get sick each year

Cameras were sent into stores where inspection records indicated a history of food safety violations. In 11 of the 18 stores visited, critical violations were uncovered that were capable of causing harm to a person in the form of food borne illness. It was reported finding critical violations like dirt and bugs around food, as well as potential sources of food poisoning from improper temperature control. Thermometers found food being kept either not cold enough or not hot enough. Food like fresh fish on sale in Texas was at least five degrees too warm.”

Bacteria can grow just as easily in a refrigerated unit if it’s not kept at the right temperature. The danger zone is the range of temperature from 41 to 135. And once you get in the middle of that, that’s where bacteria rages and reproduce. This is part of your job description, keeping foods safe. Keeping hot food hot, keeping cold food cold, and keeping the place clean. It’s a very simple direction.

Promolux International couldn’t agree more, and advises that light bulbs alone can increase surface temperature of foods on display by up to 8 degrees F, especially when placed too near the product. Ultraviolet radiation from general-purpose lamps encourages bacterial growth, enzymes, dehydration and oxidation which degrade food products quality.The Promolux solution is a line of specialty lamps designed for use in supermarkets and other locations where perishable foods are on display. Safe Spectrum Lamps play an important role in regulating surface temperatures of fresh foods and preventing food borne illness originating in foods kept at improper temperatures. Promolux Safe Spectrum lamps reduce the rate of heat and radiation damage to meats, milk, dairy and other products where bacteria can multiply rapidly and are approved in writing by health officials for meat display and other applications. Promolux Lighting products for quality commercial displays are available in all standard sizes and wattages
Promolux Lighting International is the first manufacturer to develop a light source that combines superior color rendering with reduction of harmful radiation. Promolux lamps apply Balanced Spectrum technology, a proprietary phosphor-coating process that produces a natural, balanced light and filters out damaging ultraviolet, infrared and visible spectrum wavelengths.

The largest privately owned supermarket chain in Southern California, San Bernardino based Stater Bros markets has recently completed a retro-fit installation of Econofrost woven aluminum heat reflective night covers onto all of their open refrigerated display cases in all 165 stores. A 36% reduction in energy consumption per hour the covers are used and a significant improvement in perishable product appearance and reduction in shrink are key reasons behind the initiative but even more important “Stater Bros are committed to serving their community. Saving energy is an important part of that commitment”. Unprecedented growth in residential and commercial development throughout Southern California’s inland empire has continued to tax an already strained electricity distribution grid. That combined with energy prices which show no sign of stabilizing or lowering, pushed Stater Bros management to consider many different solutions for controlling costs and reducing risk. They found Econofrost night covers gave them the “bang for their buck” they needed.

Energy savings of 36% per hour used along with a rapid response capability to protecting perishable product in the event of a power interruption or brown out made economic sense to Stater Bros management team. However, during the course of extensive testing, additional benefits were uncovered that even further justified the investment…“significantly reduced shrink and discard in perishable departments and such dramatically improved product appearance and integrity”… EconoFrost night covers were an obvious choiceWith a variety of brands of night covers available, the management team at Stater Bros had to consider which product would provide them the greatest performance and value along with the least number of maintenance “headaches” while also achieving their expectations for savings. To do this they launched a program of in-store testing that compared price, performance, service and aesthetics of a number of brands, including Econofrost.

Although Econofrost night covers were considerably more expensive than other brands tested they were found to be more robust, delivered the greatest performance and ease of use and had a much longer serviceable life. Their cost, it was felt, could be amortized over a much longer period of time than other brands, “meaning a much better ROI”. As a partner in their community, Stater Bros Markets are doing their part to conserve energy while contributing in a very significant way to their own “bottom line”. A real win-win for everyone