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Better Lighting Yields Better Sales For Food Service Industry

A high-tech retail lighting company is increasing consumer eye appeal while improving sales of prepared foods. Promolux lighting offers tremendous advantages to the food service industry, including true and more vibrant color for prepared foods, less meat and hot food spoilage, which impact directly on consumer impulse buying. In prepared food displays, ultraviolet radiation exposure from general-purpose lamps encourage bacterial growth, enzymes, dehydration and oxidation, which break down product appearance.

A decrease in premature spoilage or shrinkage adds a boost in profit margins for the prepared food service manager. Company officials explain this is easily achieved by replacing display case light bulbs with Promolux. Promolux lamps are specifically designed so the natural color of fresh merchandise is kept while reducing the problems of surface fading, discoloration and drying from UV emission emitted by general purpose lamps. Promolux lamps are also approved in writing by health officials for applications such as meat display, according to the company.

Meat and hot food items stay fresher longer with less spoilage and waste as Promolux lamps do not dry out or burn fresh food items and desserts and baked items stay moist and are shown in their true colors.

By using Promolux lights, retailers typically experience from one to three days extra shelf life, depending on the sensitivity of the prepared food item exposed to UV from regular lamps. Today, consumers are demanding premium quality freshness, and if they don't find it in your food service, they'll not purchase. Upgrading your lighting in display cases to our Promolux specialty lamps will save you money by increasing shelf life and by increasing consumer impulse purchases.

The company adds that prepared food service retailers consider Promolux an ideal investment since in many cases extended shelf life alone will pay for the bulbs in a few weeks.

Promolux was established in Europe for more than twenty years and for fifteen years in North America through its Canadian subsidiary, MGV Inc. Promolux manufactures lamps for many markets, in North America and abroad, so worldwide standards are maintained.

Promolux lamps are multi-coated with rare earth phosphors that are most often found in television picture tubes coating. It is a more expensive coating process than used in making fluorescent lamps. Additional special coatings are used to control UV radiation and to protect the lamps from changing their faithful color reproduction. Additional technical information is available on the Promolux website at http://www.promolux.com.