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Deli Managers Are Cutting Into A Bigger Slice Of Sales By Using New Lighting Technology

A high-tech retail lighting company is shaving losses off of deli meat counter displays while increasing customer sales.

Jamie Orr, Regional Sales Manager for Promolux Inc., says his product line of Promolux lighting offers tremendous advantages to deli counter managers including less product spoilage and an increase in customer eye appeal which impacts directly on consumer impulse buying.

"In deli displays, ultraviolet radiation (UV) exposure from general-purpose lamps encourages bacterial growth, enzymes, dehydration and oxidation which break down product appearance," says Orr.

"Many deli departments discard as much as 5 to 10 pounds of product each day due to drying and discoloration," he says.

"This quickly adds up when continually resurfacing deli meats and cheeses, trimming shaved deli meats, skimming the surface of salads and other prepared foods," he explains. "By using Promolux lights, retailers typically experience from one to three days extra shelf life, depending on the sensitivity of the deli item exposed to UV from regular lamps."

A decrease in premature spoilage or shrinkage and a boost in profit margins in a deli department are easily achieved by replacing display case light bulbs with Promolux. The company explains Promolux lamps are specifically designed for specialized areas such as displays of perishable foods. They provide a perfect balance of color output to reveal the highest contrast for each and every shade of natural color that exists in deli display. Promolux lamps are also approved in writing by health officials for applications such as meat display, according to the company.

"Today, consumers are demanding premium quality freshness, and if they don't find it in your deli display cases, they'll not purchase," Orr says. "Upgrading your lighting display cases to our Promolux specialty lamps will save you money by increasing shelf life and by increasing consumer impulse purchases."

The company adds deli managers consider Promolux an ideal investment since in many cases extended shelf life alone will pay for the bulbs in less than three months.

Promolux was established in Europe for more than twenty years and for fifteen years in North America through its Canadian subsidiary, MGV Inc. Promolux manufactures lamps for many markets, in North America and abroad, so worldwide standards are maintained.

Promolux lamps are multi-coated with rare earth phosphors that are most often found in television picture tubes coating. It is a more expensive coating process than used in making fluorescent lamps. Additional special coatings are used to control UV radiation and to protect the lamps from changing their faithful color reproduction. Additional technical information is available on the Promolux website at http://www.promolux.com.