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New Lighting Appeals To Supermarket Shoppers Impulse Buys

A cutting-edge retail lighting company is offering a bright spot to supermarket bottom line sales. Now brighter product displays with rich natural hues give produce more eye appeal and stores benefit by an increase in customer impulse purchases.

Jamie Orr, Regional Sales Manager for Promolux Inc., says Promolux lighting offers tremendous advantages to fresh produce stores, including less product spoilage because of an 86 per cent decrease in harmful ultraviolet (UV) radiation compared to conventional store display lamps.

"Our lamps can increase the shelf life of fresh produce by up to 50 per cent," says Orr. "Under Promolux lighting, produce remains crisp and vibrant in color, making it appear like it's just harvested."

Company officials says supermarket managers using Promolux lighting do not have to deal with reduced shelf life, wilting of fresh leaf vegetables, greening of potatoes, radish discoloring, mushroom damage, or warming and over ripening of berries.

"Today, consumers are demanding premium quality freshness, and if they don't find it on your shelves, they'll not purchase," Orr says. "Upgrading your perishables' lighting and display cases to our specialty lamps will save you money by increasing shelf life and by increasing consumer impulse purchases."

The company says supermarket managers consider Promolux an ideal investment since in many cases extended shelf life alone will pay for the bulbs in less than three months.

Promolux was established in Europe for more than twenty years and for fifteen years in North America through its Canadian subsidiary, MGV Inc. Promolux manufactures lamps for many markets, in North America and abroad, so worldwide standards are maintained.

Promolux lamps are multi-coated with rare earth phosphors that are most often found in television picture tube coating. It is a more expensive coating process than used in making fluorescent lamps. Additional special coatings are used to control UV radiation and to protect the lamps from changing their faithful color reproduction. Additional technical information is available on the Promolux website at http://www.promolux.com.