What's New

New Lighting Technology Contributes To Outstanding Merchandising Sales

A high-tech retail lighting company is accenting merchandise and store designs with outstanding natural colors while increasing proprietor's consumer sales. Sophisticated consumers are attracted to the most exciting and innovative merchandising designs and an increase in customer eye appeal impacts directly on consumer impulse buying.

Unless your show case accents natural lighting, bringing out soft vibrant colors, they'll walk right past your display and purchase elsewhere.

Promolux lighting offers tremendous advantages to merchandisers and store designers, including a balanced spectrum of light with high color definition and low glare. Under Promolux lights merchandising displays have reduced fading or discoloration, while seen in natural beauty without color distortion.

The trouble is most standard light bulbs used in merchandising displays emit harmful UV radiation that discolor fabric, leather goods, cosmetic products, paintings, and other UV sensitive merchandise.

Merchandisers and store designers consider Promolux an ideal investment because in many cases extended shelf life and better sales will pay for the bulbs in a few weeks.

Promolux was established in Europe for more than twenty years and for fifteen years in North America through its Canadian subsidiary, MGV Inc. Promolux manufactures lamps for many markets, in North America and abroad, so worldwide standards are maintained.

Promolux lamps are multi-coated with rare earth phosphors that are most often found in television picture tube coating. It is a more expensive coating process than used in making fluorescent lamps. Additional special coatings are used to control UV radiation and to protect the lamps from changing their faithful color reproduction. Additional technical information is available on the Promolux website at http://www.promolux.com.