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Promolux LEDs & Fluorescents are specifically designed for merchandising & protecting fresh food



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Light and Meat
Merchandising Ice Cream Cake Showcases

Supermarket Ice Cream Cakes in Freezer MerchandisersDid you know that ice cream cakes are vulnerable to the effects of UV and visible spectrum radiation from commercial flourescent and LED display lighting? Even though they are kept in refrigerated displays, the direct light from the case lights can cause all sorts of problems, including the fading of frostings, formation of ice crystals and the spoilage of creams and milkfats.

When it comes to illuminating ice cream merchandisers and gelato and frozen yogurt coolers, PROMOLUX low UV and balanced spectrum fluorescent lights and LED lighting solutions are the only way to go!

PROMOLUX lamps prevent the fading, development of off flavors and ice crystals from occuring.

Ice Crystal Formation on Ice Cream Cakes in Commercial Freezers

UV radiation easily penetrates cold atmospheres and creates heat on the surface of frozen packages. Heat and radiation from regular fluorescent lighting causes the top surface of ice cream cakes to melt, separating the water in the ice cream from the other ingredients, especially when the ice cream cakes are stored in cardboard boxes with transparent tops. When this water refreezes, ice crystals form within the ice cream cake or on the inside surface of the box.


Off Flavors of Ice Cream Cakes

Image of ice cream display case lightsLight and heat accelerate the rate of lipid oxidation, a chemical reaction between oxygen and unsaturated fatty acids which affect the smell, taste and appearance of any food containing milkfats, like ice creams.

The higher the fat content, the more vulnerable the ice cream is to the off-flavor effects of lipid oxidation. Nutritionally, lipid oxidation destroys riboflavin, pyridoxine, and vitamins A, D, B12, and C.

Oxidized ice cream taste rancid, stale, metallic, or even card board like. And no one wants their ice cream or favorite gelato to taste weird!


Fading of Ice Cream and Gelatos

Image of gelato showcase light bulbsMost artificial lighting sources trigger photochemical reactions that cause the bright colors of food dyes to fade including ice cream and gelato which quickly discolors when exposed to strong light. If the ice cream cake is decorated, the wrong lighting can cause white decorations or icing to appear yellow, while red decorations will seem dull or even fade to pink. Regular fluorescent lights and LEDs tend to emphasize the yellow and green spectrum which does little to showcase the naturally vivid colors of icings and frozen yogurts.

In fact when it comes to presentation and boosting sales, the best thing any business can do is maximize the visual appeal and freshness of the items on display and that's precisely where PROMOLUX lamps and LEDs provide superior lighting.

PROMOLUX Cake Installation

Image of Promolux lamps in a refrigerated cake displayTo the right hand side you can see a cke display that has had half of it's lights replaced with PROMOLUX. The difference in color and visual appeal is quite apparent. This retailer switched all of their perishable food cases to PROMOLUX because they understand the value in illiciting sales and cutting waste and the role PROMOLUX lamps has in enabling them to do just that!

Choice of Lamp Color Temperature

PROMOLUX lamps are available in two spectrum ranges: PROMOLUX Gold lamps emit a warm tone perfect for giving breads, muffins, and donuts a just-baked appearance; while PROMOLUX Platinum lamps are recommended for cases displaying bright colorful items including cakes, gelatos and ice creams.

DECORATED CAKES IN SUPERMARKET BAKERY MERCHANDISERS
Light causes colors in decorative icing to fade, and can cause icings to become rancid. Regular fluorescent lamps distort the true colors of the food dyes. <more...>


CHOCOLATES IN RETAIL CHOCOLATE SHOWCASES
When lighting sources heat the surface of chocolates, a white film of cocoa butter or sugar crystals can appear. <more...>


CANDIES IN CANDY SHOP MERCHANDIZERS
The bright colors of candy are distorted by regular fluorescent lighting, and the radiation emitted by these lights causes food dyes to fade. <more...>


DONUTS, MUFFINS & PASTRIES IN GROCERY STORE BAKERY CABINETS
Heat and radiation from lamps make donuts and pastries stale, and cause fruit toppings to wilt and cream fillings to become rancid. <more...>



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In The News

2016-08-08 17:28:48
MARKET GROUP VENTURES ANNOUNCES 24V FLEXIBLE LED TAPE - August 03, 2016 - SHAWNIGAN LAKE, BC - Market Group Ventures, the manufacturer of Promolux Lighting officially announced today the conversion from 12V Flexible LED Tape to 24V Flexible LED Tape. Building on the tremendous success of the Promolux F...[more]



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