What's New

Gourmet and Specialty Fresh Meat Display Case Lighting

Improper fresh food retail lighting impacts meat displays in several ways. First, "regular" fluorescents alter the color, smell, flavor, of meat and increase the rapid rate of spoilage significantly affecting the salesability of that item.

The popularity of organic foods has even transcended into the meat showcases of butchers and gourmet meat shops and delicatessens.

Organic meats are now prominently on display and with fewer preservatives, they are even more sensitive to the effects of case lighting.

Gourmet food retail shoppers are more likely than ever to select meat based on its color and freshness. In fact, many studies have shown that color is the primary means by which consumers judge meat juiciness, tenderness and flavor.

Fresh Meat Displays

Farm fresh butcher shops and local grocery stores can extend the shelf life of their meat products and add to the sales value and profitability of the case by using a food light like PROMOLUX which is specifically engineered for fresh food retail displays. PROMOLUX meat lights protect the bloom, the natural juices and flavor of assorted meat products ensuring shoppers are more satisfied with their purchase.

For meat science references and excerpts click here.

PROMOLUX True Color Definition Lamps

PROMOLUX balanced spectrum lamps emit lower levels of heat and ultraviolet radiation than regular grocery store fluorescent lamps, thus reducing the rate of meat decomposition.

Compared to other fluorescent lighting, PROMOLUX lamps emit 86% lower UV B radiation, a shorter wavelength that penetrates and causes heating, and 52% lower UV A radiation, a longer wavelength that tends to affect surface & product appearances.

PROMOLUX food lamps are designed for true color definition; they have a more balanced visible spectrum than other fluorescent lamps.

The yellow and green wavelengths that are predominant in common fluorescent lighting are the most damaging wavelengths in the visible spectrum.

PROMOLUX lamps emit a more balanced range of wavelengths, including more of the red and blue wavelengths and more moderate levels of the yellow and green wavelengths.

This balance ensures that beef maintains its cherry red bloom white its fat and marbling are displayed in their true colors, rather than appearing brownish with yellowed or pink fat as often happens with regular meat display lighting.

Below are additional pages on meat merchandising, lighting and food safety at the retail level: