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Produce Department Displays in Supermarket Showcases

In the produce industry, eye appeal is buy appeal, and the most successful produce displays are also the most colorful. It is therefore vital that fruits and vegetables in supermarket produce departments are displayed under lighting that reveals the true colors of the produce, but does not damage sensitive perishables.

Most supermarket fluorescent lighting is skewed to enhance green and yellow, which causes other colors such as red and white to appear discolored or not as bright as they should be. Under normal supermarket produce display case lighting, strawberries and radishes often look dull and cauliflower look yellow. Promolux balanced spectrum lamps reveal the true vibrant colors of fruits and vegetables.

Promolux Balanced Spectrum Lamps

Natural colors remain true with Promolux high color definition lamps because they have a more balanced visible spectrum than other fluorescent lamps, including more of the red and blue wavelengths, and more moderate levels of the most damaging visible spectrum wavelengths, yellow and green. Promolux retail produce lighting also emit lower levels of ultraviolet radiation and heat than other commercial lighting commonly found in supermarket produce departments, making these specialty produce display case lamps the perfect lighting choice for the produce industry.