Produce Department Displays in Supermarket Showcases
In the produce industry, eye appeal is buy appeal, and the most successful produce displays are also the most colorful. It is therefore vital that fruits and vegetables in supermarket produce departments are displayed
under lighting that reveals the true colors of the produce, but does not damage sensitive perishables.
Most supermarket fluorescent lighting is skewed to enhance green and yellow, which causes other colors such as red and white to appear discolored or not as bright as they should be. Under normal supermarket produce display case lighting, strawberries and radishes often look dull and cauliflower look yellow. PROMOLUX balanced spectrum fluorescent lamps and LEDs reveal the true vibrant colors of fruits and vegetables.
PROMOLUX Lamps and LEDs In The Produce Department
Produces' natural colors remain true with PROMOLUX high color definition LEDs and fluorescent lamps since they have a more balanced visible spectrum than other fluorescent lamps, including more of the red and blue wavelengths, and more moderate levels of the most damaging visible spectrum wavelengths, yellow and green.
PROMOLUX retail produce lighting also emit lower levels of ultraviolet radiation and heat than other commercial lighting commonly found in supermarket produce departments, making these specialty display case lamps the perfect lighting choice for any produce department or farm market.
SHRINKAGE OF RETAIL FRUIT AND VEGETABLE DISPLAYS
Radiation and heat from retail display lighting lead to dehydration and product shrinkage, which can cost as much as $1 per foot per day. Leafy green vegetables and soft fruits dehydrate easily and are the greatest source of loss. <more...>