What is Promolux Lighting?
Business Development Manager, Scott Werhun, gives a brief explanation of Promolux lighting and discusses the importance of using good light color in merchandising.
“Promolux is a specialty light that’s designed specifically for fresh food merchandising and it’s used anywhere that lighting is in close proximity to food such as refrigerated display cases or produce tables and typically in supermarkets and grocery stores. What I love about it is the fact that it’s really a good contrast between typical regular lighting. It allows fresh colors to be a seen how they should be seen; fresh food is naturally colorful and it just gives a real good visual pop to the colors in fresh food display cases and it really stands out in supermarkets.”