Visual Appeal of Fresh Meat in Supermarket Merchandisers
Consumers judge the freshness of meat by its color, but many lighting sources distort true colors.
Promolux lamps and LED lighting protect perishable foods like meat and provide retail display cases with the best possible light and color rendering to maximize your merchandising efforts. Promolux lamps are sold world-wide and are known as a leader in food retail merchandising for their showcase appeal and product protection.
What sets Promolux fluorescent lamps and LED lighting apart is its merchandising effect on fresh product. Food counters and display cases that use Promolux house products whose colors are all very deep and visually appealing. Promolux allows each individual color to be shown truly and equally – including whites which are very crisp and clean.