Promolux lighting showcases fresh meat in the best possible light, attracting customers to your displays, while at the same time minimizing the damage caused by regular lighting and temperature changes.
Gourmet and Specialty Fresh Meat Display Case Lighting
Improper fresh food retail lighting impacts meat displays in several ways. First, “regular” fluorescents and LED lighting can alter the color, smell, flavor, of meat and increase the rapid rate of spoilage significantly affecting the sellability of that item.
The popularity of organic foods has even transcended into the meat showcases of butchers and gourmet meat shops and delicatessens.
Organic meats are now prominently on display and with fewer preservatives, they are even more sensitive to the effects of case lighting.
Gourmet food retail shoppers are more likely than ever to select meat based on its color and freshness. In fact, many studies have shown that color is the primary means by which consumers judge meat juiciness, tenderness and flavor.
Fresh Meat Displays
Farm fresh butcher shops and local grocery stores can extend the shelf life of their meat products and add to the sales value and profitability of the case by using a food light like Promolux which is specifically engineered for fresh food retail displays. Promolux fluorescent lights and LEDs designed for meat lighting, protect the bloom, the natural juices and flavor of assorted meat products, and processed and cured meats, ensuring shoppers are more satisfied with their purchase.