Promolux are balanced spectrum, low radiation merchandising LEDs & Fluorescents designed to showcase fresh food in the most appealing light. PROMOLUX uses a proprietary blend of phosphors and coatings, designed to reduce the damaging effects of lighting upon perishable food displays.
PROMOLUX Food Display Lighting Saves Money
Many food retailers in North America are using regular non-food specific fluorescent lighting in their display cases. These lights may provide strong ambient light however it is often at the detriment and sacrifice of color and product freshness.
The yellow or white spectrums of these fluorescents cause merchandise to look pale in comparison to the vibrant colors that are naturally showcased under PROMOLUX lights.
In addition to making the products look unappealing; these regular lights emit high levels of UV & IR radiation, particularly in the UV-A and UV-B range. These emissions increase the surface temperature of food - leading to accelerated spoilage, and increasing the rate at which the products will discolor, emit odor and lose their overall freshness.
Grocery Stores Win with PROMOLUX
With PROMOLUX lights, retailers improve the visual "wow" of their displays and also reduce product shrinkage and discard rates.
In an increasingly competitive marketplace, PROMOLUX lighting helps retailers maximize sales, save money and reduce waste protecting profit margins.
PROMOLUX will pay for itself in less than 90 days.
"We use PROMOLUX in the meat department right now and without a doubt, the color is much better. It makes the product more appealing to our customers...the colors are so brilliant; PROMOLUX adds another life to our presentation!"
- Dennis Sealy (Team Leader) Whole Foods, Rochester Hills, MI
If you are searching for the best possible way to merchandise and highlight your fresh food displays AND want true vibrant colors and superior food protection, THEN PROMOLUX lights is the ONLY retail lighting solution you need!
2014-12-18 19:13:31 The Right Lighting is a Merchandising Tool - I can almost guarantee that today there’s one consistent message virtually every supermarket promotes: that they have safe-to-eat, quality fresh food.
In an industry where mass merchandisers and supercenters grind down prices of center store pro...[more]