"We use Promolux in the meat department right now and without a doubt, the color is much better. It makes the product more appealing to our customers - who can be extremely picky. The colors are so brilliant; Promolux adds another life to our presentation!"

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Lighting for Fresh Food Display Cases

PROMOLUX lights are balanced spectrum low radiation merchandising lights designed to showcase merchandise in the most appealing light.

By using a proprietary blend of phosphors and coatings, PROMOLUX also reduces the damaging effects of lighting upon perishable food displays.

Many food retailers in North America are using regular fluorescent lighting in their display cases; lighting that is designed to provide strong ambient light in yellow or white spectrums.

In addition to making the products look unappealing; these lights emit high levels of UV radiation, particularly in the UV-A and UV-B range. These emissions can act to increase the surface temperature of food - leading to accelerated spoilage, and increase the rate at which it will discolor and emit odor.

PROMOLUX lights are used by retailers who want to add visual "wow" to their displays and also reduce product shrinkage rates that were caused by regular fluorescent lights.

In an increasingly competitive marketplace, PROMOLUX helps retailers maximize their sales, while controlling the shrinkage that erodes profit. In most instances, shrinkage reductions alone will pay for the investment in PROMOLUX within 90 days. <more...>