Shoppers buy based on what they perceive to be fresh; cold cuts, sausages, sliced deli meats, and cheeses quickly lose their appeal if they don’t look fresh and tasty. With a balanced color spectrum and reduced radiation, Promolux lamps minimize shrink and allow retailers to increase sales in their deli departments. When it comes to deli merchandising and protection, there is simply no other lighting solution that can compare to Promolux.
Retail Deli Equipment for Supermarket Display Cases
Lighting is an essential merchandising tool and piece of retail equipment. The role of lighting and how it contributes to the overall allure and appeal of a display case is not an exact science. In fact, just the opposite.
Each year billions of dollars in spoiled food are thrown out by grocery stores and specialty shops.
For Deli Departments, Lighting Spells Success
For deli departments, where foods are often displayed with minimal packaging, spoilage can be quite prevalent. It’s unfortunate because in most cases, it can be prevented or drastically reduced. The damage to food occurs because damaging UV & IR radiation cause physical and chemical changes to the composition of foods.
Food Safety: Why Promolux is the Right Choice
Common lights tend to spike high in the yellow/green portions of the visible spectrum – these are the most damaging portions of the spectrum. Promolux lighting is a balanced spectrum low radiation light that utilizes other portions of the spectrum more effectively while minimizing the harmful yellow/green portions.
So, after spending thousands of dollars on deli display cases and deli foods, why use lighting that will damage food and steal your profits?
Merchandising Deli Cases for Greater Shopper Appeal
Cold cuts, sausages, sliced deli meats, and cheeses quickly lose customer appeal if they don’t look fresh and tasty.
Reducing Shrink with Promolux
Deli departments that optimize the visual impact of their cases sell more and reduce the volume of daily shrink (the amount of food that must be thrown out/discarded at the end of each day). Grocery retailers who use common lights lights to illuminate their display cases experience higher rates of product shrink.
Retailers who use Promolux food safe lamps in their deli displays reduce shrink and capture more sales. Their customers receive the safest and freshest products possible, and the visual appeal of the display case attracts new shoppers as they pass by.
Delight in Deli Lighting: Customer Testimonial
“Purchasing the Promolux lamps has been very beneficial for our business. The lights in the deli case have improved our display and extended shelf life on all products, which means less waste and an increase in sales.”
— Ned Ryan, Store Owner, IGA Boonah
We recently purchased L70T8 Promolux bulbs for our dairy display case and are pleased with their performance. We are very concerned about the high levels of UV radiation emitted by fluorescent bulbs. Additionally this type of radiation causes vitamin degradation, off flavor development, and the “pinking affect” in cheddar cheese. These problems have been eliminated when we installed your Promolux merchandising lights in our dairy case.
The light emitted from your Promolux bulbs is very appealing and makes our dairy product display case very attractive for our customers. We continue to receive positive customer feedback from our customers. I recommend Promolux bulbs to food companies that provide dairy products in their display cases.
— Thomas Palchak, Penn State Berkey Creamery
We have installed Promolux lamps in our Produce, Meat and Deli departments. It really brings out the natural colors that other lamps seem to wash away. They make everything look great.
— Robert Lamonica, Store Owner, IGA Haberfield NSW
Radiation Effects on Deli Meats
Radiation from deli display lighting raises the surface temperature of lunch meat even when the meat is covered with transparent wrapping and displayed in refrigerated delicatessen cases equipped with humidifiers.
The Benefits of Promolux Balanced Spectrum LEDs
Promolux balanced spectrum lamps emit lower levels of heat and ultraviolet radiation than regular supermarket lamps, thus protecting deli meat from drying out.
Dehydration and Deli Luncheon Meat Displays
When roasted deli meat such as roast beef or turkey and processed deli lunch meats such as bologna are sliced on demand at deli service counters, the first slice is often thrown away because the outside layer of the deli meat is dry.
Deli Lighting Done Right
Because Promolux lamps and LEDs are designed for true color definition, they have a more balanced visible spectrum than other lamps. Promolux deli display case lighting brings out the natural colors of deli meats and extends shelf life by minimizing discoloration.
Refrigerated Delicatessen Cheeses in Retail Display Cases
Cheese is created and aged in cool, dry, and dark conditions, carefully protected from light. Under display conditions in delicatessens, cheese becomes faded, dehydrated, and can develop off-flavors.
Cheese Dehydration and Discoloration
UV and visible spectrum radiation from deli display case lighting penetrate through refrigerated temperatures and clear wrappings to raise the surface temperature of merchandised cheese, causing the cheese to dry out.
Extend Cheese Shelf Life
Promolux lamps reduce the rate of chemical reactions in cheese caused by heat and light radiation. Compared to other lighting, Promolux lamps prevent over 86% of UV B radiation and 52% of UV A radiation from entering a case, thereby extending the shelf life, flavor, color, and nutritional integrity of the cheese product.
Salads in Refrigerated Supermarket Cabinets
The right deli display case lighting brings out the natural colors of deli salads and will extend deli salad shelf life by minimizing shrinkage and spoilage.
Preventing Dehydration and Spoilage
Promolux balanced spectrum lamps and LEDs emit lower levels of heat and ultraviolet radiation than regular supermarket lamps, prolonging the shelf life of delicatessen foods.
Shining a Light on Salad Bars
Retail display case lighting that emits high levels of UV and visible spectrum radiation raises the surface temperature of foods on display, even if the salad bar is refrigerated.
Promolux: The Right Choice for Fresh Food Displays
With Promolux, food stores see results right away in reduced waste and greater sales through improved visual presentation which boosts consumer impulse spending.