The mindset that, “an LED is an LED is an LED” is one of the most critical mistakes made in the retail industry; the LED that’s in the ceiling should NEVER be used to merchandise the product you’re trying to sell!
There are a number of things that set Promolux LEDs apart from all other LEDs: the food-safe light spectrum, the physical characteristics of the LEDs themselves and the merchandising value.
Food-Safe Light Spectrum
Unlike fluorescents, LEDs by nature do not emit ultraviolet light. And people often mistakenly think that means that any LED can be used in their fresh food display cases and everything will be fine. However, we still receive call after call from distressed retailers saying that their fresh food is still discoloring, fading and dehydrating a lot faster than it should. The reason is that it’s not only ultraviolet light that is damaging to fresh food, it’s also portions of visible spectrum.
Promolux is considered the pioneer in food-safe lighting because since its North American introduction in 1982, Promolux has worked with engineers, researchers, universities, retailers and lighting designers and taken that knowledge to create a light spectrum that not only showcases fresh food in the best possible light, but also (and equally important) eliminates the portions of visible spectrum (between 500nm-630nm) that are known to damage fresh food. The result is that food stays fresher, longer and maintains its vibrant fresh colors.
The physical characteristics of Promolux LEDs also make them a better, and safer LED. The foundation of Promolux LEDs is the chip technology – partnering with a chip manufacturer who produces quality LED chips has made all the difference.
Promolux LEDs are made using low power chip technology and superior thermal management. When the LEDs are assembled, Promolux uses more than double the amount of quality LED chips (than regular LEDs). The result is that Promolux LEDs can be driven at low power and still achieve a high lumen output. Coupled with superior thermal management, this means that Promolux LEDs have a much lower surface temperature and never dry out and discolor fresh food like regular LEDs.
Using double the amount of chips per LED and a frosted lens ensures the light from Promolux LEDs is evenly diffused with no dark spots or shadows – which is critical in effective fresh food merchandising.
Often, a critical mistake is made when it comes to merchandising… The same LED that’s used in the ceiling is also used to showcase the food that the retailer is trying to sell.
Regular LEDs are designed to illuminate – to give us light, to be as bright as possible using the least amount of energy. This is usually achieved by running the LEDs at higher powers (creating higher surface temperatures) and emphasizing the brighter colors (such as warm white – which emphasizes yellows or cool white – which emphasizes light greens and blues).
Promolux LEDs allow a retailer’s fresh food case to stand out; they create appealing, vibrant visual displays – attracting our attention from across the store. Promolux LEDs have a balanced color spectrum where no single color is emphasized more than another – making them ideal for merchandising fresh meat, seafood and all naturally colorful perishables.
No matter which color series – the merchandising value of Promolux LEDs is unequaled!