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The Promolux Press Release Section
for Display Case Lighting and Supermarket News

The best way to keep up-to-date with all the industry news and developments in display case lighting is the Promolux Press Page. Here you'll find valuable news releases on new products, industry news, and helpful information all located in one easy to find location.
Light and Meat

The Right Lighting is a Merchandising Tool

December 18th, 2014

I can almost guarantee that today there’s one consistent message virtually every supermarket promotes: that they have safe-to-eat, quality fresh food.

In an industry where mass merchandisers and supercenters grind down prices of center store products, supermarkets use fresh food sections as a competitive tool; retailers rely on their perishable food displays to attract customers and promote impulse sales. Fresh foods are a lifestyle choice for most consumers and a strategic necessity for supermarkets.

Consumers can choose from any number of supermarkets in their neighborhood, so retailers spend thousands on advertising – just to get them to come into their store. Then inside the store, supermarkets spend hundreds of thousands designing perishable food departments and purchasing display cases – all in an effort to get consumers to notice and buy their fresh food.

Yet, after all the care and cost put into the perishable department and display cases, the lights used to merchandise the very product they are trying to attract our attention to are often overlooked and the cheapest, most visually unappealing lights are used!

Using the right lighting is a merchandising tool because decisions to purchase fresh food are subjective! Lighting designed specifically for fresh food merchandising, such as Promolux balanced spectrum, low radiation LEDs & fluorescents, ensure perishable displays get noticed and allow food’s vibrant, natural colors to pop creating a visual ‘wow’!

Retailers across the nation who use Promolux lighting do so because they know consumers buy based on what they perceive to be fresh and appealing. We’ve all opted for one supermarket over another because the fresh meat looks better here, or the produce looks better there. That decision is the “moment of truth” – once inside the store, does the customer buy or not buy?

Customers make their “buy or don’t buy” decision based on eye appeal; fresh food is naturally colorful and retailers across the nation strive to bring that color to the attention of their customers. From a supermarket’s perspective it’s a waste of money if, after all the expense incurred just to get a customer into their store, that customer leaves without buying – because the steak didn’t look good to them or it didn’t appear fresh. The lighting used to showcase a retailer’s fresh food makes world of difference and can easily be the deciding factor in how a customer perceives a food’s freshness and a supermarket’s quality image.

The mindset that all lights are the same is one of the most critical mistakes made in the retail industry; the light in the ceiling should never be used to merchandise the product to be sold! Regular lighting is designed to be as bright as bright as possible using the least amount of energy with no consideration given to the quality of color it displays. For a retailer, the lighting used to showcase the product they’re trying to sell must make that product look fresh and appealing! Fresh food has a time limit – if it doesn’t sell before it goes bad, it goes into the garbage.

Perishable departments have a profit margin of 50% or more – this is where they make their money! Merchandising fresh food with an LED or fluorescent with a balanced color spectrum that’s specifically designed for food ensures perishable displays get noticed. As retailers and merchandisers, we’ve done our job when a customer buys a steak because it looked so good that they visualized cooking it for dinner and imagined how amazing it would taste – all based on how it looked to them when it was inside the display case.

By Scott Werhun, Regional Manager, Promolux Lighting International

Market Group Ventures welcomes Krista Hoffert to the North American Sales Team

December 16th, 2014

SHAWNIGAN LAKE, BC – Management & Staff of Market Group Ventures (Promolux LEDs, Promolux Lighting & Econofrost Night Covers) welcome Krista Hoffert to the North American Sales Team. Krista joins the team to support the regional managers and assist in the growth of the North American Market.

“Krista brings a wealth of knowledge in sales and customer service and we are very excited to have her on the team,” said general manager, Mark Granfar. “Krista is an excellent addition to the team and she’s already shown amazing promise in only her first week,” adds regional manager, Jamey Farr.

Reps, distributors and retailers in the United States are encouraged to contact Scott Werhun (scott@mgvinc.com) or Jamey Farr (james.farr@mgvinc.com) with questions or for any further information.

For over 30 years Market Group Ventures (www.mgvinc.com) has produced innovative retail solutions that save energy as well as protect and prolong the shelf life of perishable foods. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

PROMOLUX LEDs THE NUMBER ONE CHOICE FOR NEW YORK COLDSTONE CREAMERY STORES

July 7th, 2014

July 7, 2014 – SHAWNIGAN LAKE, BC – Market Group Ventures, Inc. (parent company of Promolux LEDs) is pleased to announce that Promolux LEDs are the number one choice for many New York based Coldstone Creamery franchises.

 

Authorized New York distributor Rite-Way Service Company, installed the Promolux LEDs in the first Long Island Coldstone Creamery in February and word spread quickly between the franchises.

 

“The owner would have to describe the colors and flavors of the ice cream to his customers because the current lighting in the cases was so poor and completely lacked color,” recounted Rite-Way’s president, Peter Stevenson. “Once the Promolux LEDs were installed in that first store, word spread so quickly of how amazing they made the ice cream look. Not only did the owner want Promolux LEDs installed in his other stores, other franchise owners called me asking for Promolux LEDs”, says Stevenson.

 

Promolux LEDs come in a variety of sizes and types – from low profile sticks, to rigid bars, flexible tape, T8 & T5 replacement tubes, PARs, GU10s, Low Bay & High Bay and tracking lighting.

 

Cold Stone Creamery is an American-based ice cream chain based in Scottsdale, Arizona. The company’s main business model is franchises and has over 1,400 franchises in operation in the USA. Coldstone Creamery is the 6th bestselling brand of ice cream in the US and operates stores in Asia, Brazil, Puerto Rico, Mexico, Bahrain, UAE, Trinidad and Tobago, Qatar, Nigeria, Kuwait, and The Philippines.

 

Questions and requests for further information can be directed to Promolux LED regional manager, Scott Werhun (scott@mgvinc.com), or Peter Stevenson at Rite-Way Service Company (ritewayservice@verizon.net).

 

For over 30 years Market Group Ventures (Promolux) www.mgvinc.com and led.promolux.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

 

CONTACT: Scott WerhunUSA Regional ManagerMarket Group Ventures

1-800-519-1222

scott@mgvinc.com

 

Peter StevensonPresidentRite-Way Service Company

1-646-387-9481

ritewayservice@verizon.net

PROMOLUX LEDs TRIPLE THE SHELF LIFE OF DELI MEAT IN WINCO FOODS

April 30th, 2014
CONTACT: Scott Werhun

USA Regional Manager

Market Group Ventures

1-800-519-1222

scott@mgvinc.com

 

Bill Pointer

Vice President

Design Mechanical, Inc.

1- 913-281-7200

bpointer@dmi-kc.com

 

FOR IMMEDIATE RELEASE

 

PROMOLUX LEDs TRIPLE THE SHELF LIFE OF DELI MEAT IN WINCO FOODS

 

April 30, 2014 – SHAWNIGAN LAKE, BC – Market Group Ventures, Inc. (parent company of Promolux LEDs) is excited to announce that in a recent test, Promolux LEDs tripled the shelf life of the meat in the deli department in Boise, ID based supermarket chain, WinCo Foods. This shelf life extension coupled with the incredible fresh food merchandising benefits of Promolux LEDs prompted WinCo Foods to move forward with a full retrofit of Promolux LEDs throughout their stores.

 

Authorized Kansa City distributor and Kysor/Warren representative, Design Mechanical, installed the Promolux LEDs in the deli department in an effort to slow down the rate at which the deli meat was discoloring.

 

“We installed Promolux LEDs in the deli department at the Bois, ID store to prevent the deli ham from discoloring – and the results were immediate!,” said Winco Vice President, David Van Etten. “And, what’s more – when I walked in to the store the next morning after the Promolux LEDs were installed, all of our deli displays ‘popped’ – they were so vibrant!”

 

Promolux LEDs come in a variety of sizes and types – from low profile sticks, to rigid bars, flexible tape, T8 & T5 replacement tubes, PARs, GU10s, Low Bay & High Bay and tracking lighting.

 

WinCo Foods, Inc. is a privately held, majority employee-owned supermarket chain based in Boise, Idaho with 93 retail stores in Arizona, California, Idaho, Nevada, Oregon, Utah, Washington, and Texas and plans to expand with 100 more openings in the next few years.

 

Questions and requests for further information can be directed to Promolux LED regional manager, Scott Werhun (scott@mgvinc.com), or Bill Pointer at Design Mechanical, Inc (bpointer@dmi-kc.com)

 

For over 30 years Market Group Ventures (Promolux) www.mgvinc.com and led.promolux.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

WALMART MEXICO & CENTRAL AMERICA INSTALL PROMOLUX LEDs

March 1st, 2014
CONTACT: Carlos Paniagua

International Sales Director

Market Group Ventures

1-800-519-1222

carlos@mgvinc.com

 

FOR IMMEDIATE RELEASE

WALMART MEXICO & CENTRAL AMERICA INSTALL PROMOLUX LEDs

Mar 01, 2014 – SHAWNIGAN LAKE, BC – Market Group Ventures, Inc. (parent company of Promolux LEDs) is excited to announce that Walmart Mexico and Central America have specified Promolux LEDs for service meat cases .

The Promolux LEDs are being installed in new Hillphoenix/Barker display equipment in a partnership with Hillphoenix, Walmart and Promolux.

“Walmart knows the value of having Promolux installed in their cases both from a merchandising point of view as well as a food protection point of view,” stated International Sales Manager, Carlos Paniagua. “I’m excited about this project and look forward to working with both Hillphoenix and Walmart in Mexico and Central America,” says Paniagua.

Promolux LEDs come in a variety of sizes and types – from low profile sticks, to rigid bars, flexible tape, T8 & T5 replacement tubes, PARs, GU10s, Low Bay & High Bay and tracking lighting.

Wal-Mart de México y Centroamérica, is a Mexican based public corporation that began trading on the Mexican stock exchange in 1997. Since April 2000, Walmart has increased its ownership stake of Wal-Mart de México y Centroamérica to over 60%. Wal-Mart de México y Centroamérica operates over 2,037 retail outlets in Mexico and Central America.

Questions and requests for further information can be directed to Promolux LED International Sales Director, Carlos Paniagua (carlos@mgvinc.com).

For over 30 years Market Group Ventures (Promolux) www.mgvinc.com and led.promolux.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

MARKET GROUP VENTURES WELCOMES JAMEY FARR TO THE NORTH AMERICAN TEAM

March 1st, 2014
CONTACT: Scott Werhun

USA Regional Manager

Market Group Ventures

1-800-519-1222

scott@mgvinc.com

FOR IMMEDIATE RELEASE

MARKET GROUP VENTURES WELCOMES JAMEY FARR TO THE NORTH AMERICAN TEAM

March 01, 2014 – SHAWNIGAN LAKE, BC – Management & Staff of Market Group Ventures (Promolux Lighting & Econofrost Night Covers) welcome Jamey Farr to the North American Sales Team. Joining regional manager, Scott Werhun, Jamey will primarily focus on accounts and growth in the USA market.

“Jamey’s experience with relationship building and sales management is a tremendous benefit to our team and exactly what we need as our LED division continues to grow,” said general manager, Mark Granfar.

Distributors and retailers in the United States are encouraged to contact Jamey Farr (james.farr@mgvinc.com) or Scott Werhun (scott@mgvinc.com) with questions or for any further information.

For over 30 years Market Group Ventures (Promolux) www.mgvinc.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

MARKET BASKET INSTALLS PROMOLUX LED T8 TUBES AS RETROFIT PROJECT

July 30th, 2013

Market Group Ventures, Inc. (Promolux Lighting) is pleased to announce that , Tewksbury, MA based supermarket chain, Market Basket, has retrofitted the seafood case of their Epping, NH location with Promolux LED (PLED) T8 replacement tubes.

Authorized New England distributor, Foley & Wallace Associates, installed the PLED T8 tubes in the service seafood case in an effort to help Market Basket reduce energy consumption, improve merchandising and reduce perishable shrink.

“We installed PLED tubes in our service seafood case because we know the merchandising benefits Promolux brings.  Our goal now is to also capitalize on the energy saving and long life benefits of the PLED LEDs,” states Market Basket’s Seafood, Deli & Prepare Foods Merchandising Supervisor, Richard Fichera.  “Promolux really understands the importance that color plays in merchandising fresh food,” says Fichera.  “I won’t use any other light to merchandise the seafood in Market Basket Stores.”

PLED T8 tubes retrofit into any existing T8 fixture and are available in lengths of 18”, 2ft, 3ft, 4ft, 5ft & 6ft.  With the same legendary color as Promolux fluorescents, the PLED T8 tubes have a 50,000 hour life and are nearly twice as bright as fluorescents – while using only about half the energy.

Market Basket is a growing chain of 70 supermarkets in NH and MA.  Its footprint spans from central New Hampshire to southeastern Massachusetts with headquarters in Tewksbury, MA.  With plans to build additional stores, Market Basket will expand into Maine in the near future.

For further information, please contact Promolux’s regional manager, Scott Werhun (scott@mgvinc.com).

For over 30 years Market Group Ventures (Promolux) www.mgvinc.com has produced innovative retail solutions that merchandise fresh food and save energy – as well as protect and prolong shelf life.  With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

Market Group Ventures Welcomes Carmen Moya to the Team

June 18th, 2013

June 18th, 2013 – SHAWNIGAN LAKE, BC – Management & Staff of Market Group Ventures (Promolux Lighting & Econofrost Night Covers) welcome Carmen Moya to the North American Sales Team.  Senior regional manager, Scott Werhun, remains the main point of contact for MGV’s USA accounts, while Trevor Brien – MGV’s OEM & Canadian Account Manager is the point of contact for equipment manufacturers and Canadian customers.

“Carmen brings a wealth of knowledge in account management and customer service and we are very excited to have her on the team,” said general manager, Mark Granfar.

Distributors and retailers in the United States are encouraged to contact Scott Werhun (scott@mgvinc.com) or Carmen Moya (carmen@mgvinc.com) with questions or for any further information.

For over 30 years Market Group Ventures (www.mgvinc.com) has produced innovative retail solutions that save energy as well as protect and prolong the shelf life of perishable foods. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

MARKET GROUP VENTURES (MGV) ANNOUNCES KEY ACCOUNT MANAGER TRANSITION

December 3rd, 2012

December 3, 2012 – SHAWNIGAN LAKE, BC – Management of Market Group Ventures (Promolux Lighting & Econofrost Night Covers) announced today that Jamie Orr has resigned from his position as North American Key Account Manager. Senior regional manager, Scott Werhun, becomes the main point of contact for MGV’s USA accounts, while Trevor Brien – MGV’s OEM & Canadian Account Manager continues to be the point of contact for equipment manufacturers and Canadian customers.

“We thank Jamie Orr for his many years of service to the company and wish him all the best in his future endeavors,” said general manager, Mark Granfar. “As we move forward, we continue to have a strong North American team, and are excited for Scott Werhun and Trevor Brien’s contributions to our USA key accounts, OEMs & Canadian customers.”

“The North American team and I will be extremely focused on successfully managing this period of transition. I want to assure our customers and other key stakeholders that we will work together to move our company forward to maintain our growth strategy while continuing to support our network of distributors in their efforts,” emphasized Granfar.

Distributors and retailers in the United States are encouraged to contact Scott Werhun (scott@mgvinc.com) with any questions or concerns, while Trevor Brien asks Canadian customers and OEMs to reach out to him (trevor@mgvinc.com) anytime.

For over 30 years Market Group Ventures (www.mgvinc.com) has produced innovative retail solutions that save energy as well as protect and prolong the shelf life of perishable foods. With its head quarters and primary warehouse in North America, Market Group Ventures is a global company with offices in Europe and a distribution network that services more than 30 countries worldwide.

Econofrost new web site

April 4th, 2012

Shawnigan Lake, BC, April 4, 2012 – ECONOFROST night covers, an industry leader in retrofit, OEM and custom night cover products for commercial refrigeration displays and equipment is excited to announce the redesign of their website, http://www.econofrost.com. Econofrost night covers have been actively helping fresh food retailers, including both large corporate chains and independent store operators, to conserve energy, reduce food spoilage and minimize operating costs for over thirty years.

While the new website features a more modern look, the primary objective of the redesign was to improve the usability of the site for the group of store retailers, refrigeration contractors, foodservice equipment representatives and energy consultants who visit the site regularly. “There is a wealth of information in terms of the many benefits night covers offer, including industry reports and rebate programs as well as the depth of our own product line,” says Samantha Criddle who helped bring about the new redesign. “My goal was simple, to make it significantly easier for our customers and potential customers to navigate the site and find exactly what they are looking for. And I feel the new design of the site has achieved that.”
The website also includes valuable resources for store owners and refrigeration specialists, including independent reports, grocery store case studies and a payback calculator that illustrates how long it would take for a store to recoup the investment cost of undertaking a night cover project solely on energy savings. Even better, there is a Live Help button which allows anyone on the site to talk to an in-house customer service representative in real time which really strengthens the “connect with us” philosophy that we are continually striving for.
The newest version of the ECONOFROST interactive site just reiterates the excitement and commitment this Canadian based company brings to the industry of retrofit night covers designed for supermarket, grocery and food service operations. Visit www.econofrost.com to see the exciting new design and the latest in the world of night covers.


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Shawnigan Lake, BC V0R 2W0 Canada | 1-800-519-1222 or (250) 743-1222
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