Promolux LED is the LED Division of Promolux Lighting. A brand of Market Group Ventures, Promolux Lighting was established in 1982 and supplies specialized food and non-food merchandising lighting to the retail industry worldwide. In 2009 Promolux Lighting began researching and developing LEDs. It started with the quest for a chip manufacturer who could (and [...]

The mindset that, “an LED is an LED is an LED” is one of the most critical mistakes made in the retail industry; the LED that’s in the ceiling should NEVER be used to merchandise the product you’re trying to sell! There are a number of things that set Promolux LEDs apart from all other [...]

In an industry where mass merchandisers and supercenters grind down prices of center store products, supermarkets use fresh food sections as a competitive tool; retailers rely on their perishable food displays to attract customers and promote impulse sales.  Fresh foods are a lifestyle choice for most consumers and a strategic necessity for supermarkets. Consumers can [...]

You certainly can buy a $30 LED to put in your display case – but why on earth would you?  One of the best analogies to illustrate the benefit of using a proper merchandising LED is a jewelry store. A jewelry store has hundreds of thousands of dollars invested in the products they are trying [...]

The first Promolux LED installation in North America was the summer of 2011 at the Dierberg’s flagship supermarket in Des Peres, MO. One of our regional managers just visited that store this past September (2014) and reported that the first generation Promolux LEDs are still looking fantastic and still providing the best merchandising value for [...]